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Economic Research-Ekonomska Istraživanja Volume 35, 2022 - Issue 1
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Articles

Modelling e-commerce customer reactions. Exploring online shopping carnivals in China

Yang Liua School of Management Science and Information Engineering, Jilin University of Finance and Economics, Jilin, China;b School of Economics and Finance, Xi'an Jiaotong University, Xi’an, ChinaView further author information
,
Qi Lib School of Economics and Finance, Xi'an Jiaotong University, Xi’an, ChinaView further author information
,
Tudor Educ Marketing-Management Department, Romanian-American University, Bucharest, RomaniaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9110-9287View further author information
ORCID Icon,
Costel Negriceac Marketing-Management Department, Romanian-American University, Bucharest, RomaniaView further author information
,
Kim-Shyan Famd Marketing Department, Harbin University of Commerce, Harbin, ChinaView further author information
&
Razvan Zahariae Marketing Department, Bucharest University of Economic Studies, Bucharest, RomaniaView further author information
Pages 3060-3082 | Received 15 Mar 2021, Accepted 21 Sep 2021, Published online: 06 Oct 2021

Citations (4)

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Read on this site (1)

Shiu-Li Huang & Min-Shan Hung. (2023) EXPLORING FACTORS INFLUENCING CONSUMERS’ PARTICIPATION IN ONLINE SHOPPING DAYS: USING DOUBLE 11 DAY AS AN EXAMPLE. Journal of Organizational Computing and Electronic Commerce 33:3-4, pages 133-161.
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Articles from other publishers (3)

Michael Joshua Ayawei, Mpho Raborife & Daniel K. Maduku. (2023) Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs. Journal of Electronic Commerce in Organizations 21:1, pages 1-26.
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Wei Han & Xuefeng Zhang. (2023) Early different cognitive processes evoked by carnival vs. general promotions when shopping online: An ERPs study. Frontiers in Neuroscience 16.
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Jun Li, Nor Siahbinti Jaharudin & Yu Song. (2022) Consumption Behavior Prediction Based on Multiobjective Evolutionary Algorithm. Journal of Sensors 2022, pages 1-11.
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