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Economic Research-Ekonomska Istraživanja Volume 35, 2022 - Issue 1
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Articles

Modelling e-commerce customer reactions. Exploring online shopping carnivals in China

Yang Liua School of Management Science and Information Engineering, Jilin University of Finance and Economics, Jilin, China;b School of Economics and Finance, Xi'an Jiaotong University, Xi’an, ChinaView further author information
,
Qi Lib School of Economics and Finance, Xi'an Jiaotong University, Xi’an, ChinaView further author information
,
Tudor Educ Marketing-Management Department, Romanian-American University, Bucharest, RomaniaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9110-9287View further author information
ORCID Icon,
Costel Negriceac Marketing-Management Department, Romanian-American University, Bucharest, RomaniaView further author information
,
Kim-Shyan Famd Marketing Department, Harbin University of Commerce, Harbin, ChinaView further author information
&
Razvan Zahariae Marketing Department, Bucharest University of Economic Studies, Bucharest, RomaniaView further author information
Pages 3060-3082 | Received 15 Mar 2021, Accepted 21 Sep 2021, Published online: 06 Oct 2021

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