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Economic Research-Ekonomska Istraživanja Volume 36, 2023 - Issue 1
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Articles

User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour?

Pejman Ebrahimia Doctoral School of Economic and Regional Sciences, Hungarian University of Agriculture and Life Sciences(MATE), Gödöllő, HungaryCorrespondence[email protected] [email protected]
ORCID Iconhttps://orcid.org/0000-0003-0125-3707
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Datis Khajeheianb Department of Business Management, Faculty of Management, University of Tehran, Tehran, IranORCID Iconhttps://orcid.org/0000-0001-9913-3732
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Maryam Soleimanic Department of Management, Economics and Accounting, Payame Noor University, Tehran, IranORCID Iconhttps://orcid.org/0000-0001-8785-4487
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Abbas Gholampourd Department of Management, Rasht Branch, Islamic Azad University, Rasht, IranORCID Iconhttps://orcid.org/0000-0002-5720-4544
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Maria Fekete-Farkase Institute of Agricultural and Food Economics, Hungarian University of Agriculture and Life Sciences (MATE), Gödöllő, HungaryORCID Iconhttps://orcid.org/0000-0002-6058-009X
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Article: 2106264 | Received 07 Apr 2021, Accepted 21 Jul 2022, Published online: 16 Aug 2022

Citations (7)

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Senika Dewnarain, Felix Mavondo, Haywantee Ramkissoon & Ahmed Shaalan. (2023) A profile deviation approach to enhancing relationship marketing outcomes. Journal of Hospitality Marketing & Management 32:8, pages 1005-1024.
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Articles from other publishers (6)

Paula González-Padilla, Felipe Debasa Navalpotro & José Ramón Saura. (2023) Managing entrepreneurs’ behavior personalities in digital environments: A review. International Entrepreneurship and Management Journal 20:1, pages 89-113.
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Faraz Sasani, Mohammad Moghareh Dehkordi, Zahra Ebrahimi, Hakimeh Dustmohammadloo, Parisa Bouzari, Pejman Ebrahimi, Enikő Lencsés & Mária Fekete-Farkas. (2024) Forecasting of Bitcoin Illiquidity Using High-Dimensional and Textual Features. Computers 13:1, pages 20.
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Rachana & Sujaya H.. (2023) A Systematic Review on Customers Shopping Response towards Online Impulsive Buying Behaviour. International Journal of Applied Engineering and Management Letters, pages 320-348.
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Bharathi & Prasad Mahale. (2023) Determinants of Customers’ Trust in Ayurvedic Products – A Review. International Journal of Case Studies in Business, IT, and Education, pages 429-458.
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Farzin Arbabi, Seyed Mohammad Khansari, Aidin Salamzadeh, Abbas Gholampour, Pejman Ebrahimi & Maria Fekete-Farkas. (2022) Social Networks Marketing, Value Co-Creation, and Consumer Purchase Behavior: Combining PLS-SEM and NCA. Journal of Risk and Financial Management 15:10, pages 440.
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Aidin Salamzadeh, Pejman Ebrahimi, Maryam Soleimani & Maria Fekete-Farkas. (2022) Grocery Apps and Consumer Purchase Behavior: Application of Gaussian Mixture Model and Multi-Layer Perceptron Algorithm. Journal of Risk and Financial Management 15:10, pages 424.
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