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Journal of Marketing Communications Volume 19, 2013 - Issue 5
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The persistence of memory: an fMRI investigation of the brain processing of Surrealistic imagery in advertising

Mohamed M. MostafaGulf University for Science and Technology, West Mishref, KuwaitCorrespondence[email protected]
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Pages 341-359 | Published online: 02 Mar 2012

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Mohamed M. Mostafa. (2023) Functional Magnetic Resonance Imaging (fMRI) in Food Research: A Three-Decade Retrospective Bibliometric Network Analysis. Journal of Culinary Science & Technology 0:0, pages 1-31.
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Mohamed M. Mostafa. (2020) Neural correlates of fear appeal in advertising: An fMRI analysis. Journal of Marketing Communications 26:1, pages 40-64.
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Articles from other publishers (8)

Khalid AlMahrouqi & Mohamed M. Mostafa. (2023) Neural correlates of Quran recitals: a functional magnetic resonance imaging (fMRI) analysis. Multimedia Tools and Applications 82:30, pages 47719-47732.
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Lin He, Matthew Pelowski, Wenhuan Yu & Tao Liu. (2021) Neural resonance in consumers' right inferior frontal gyrus predicts attitudes toward advertising. Psychology & Marketing 38:9, pages 1538-1549.
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Lin He, Thomas Freudenreich, Wenhuan Yu, Matthew Pelowski & Tao Liu. (2021) Methodological structure for future consumer neuroscience research. Psychology & Marketing 38:8, pages 1161-1181.
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Qingguo Ma, Jia Jin, Tao Liu & Xiaoyi Wang. 2021. Modern Approaches to Augmentation of Brain Function. Modern Approaches to Augmentation of Brain Function 387 414 .
Manuela Ruzzoli, Aoife McGuinness, Luis Morís Fernández & Salvador Soto-Faraco. (2020) From cognitive control to visual incongruity: Conflict detection in surrealistic images. PLOS ONE 15:6, pages e0224053.
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Harris, Ciorciari & Gountas. (2019) Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness. Behavioral Sciences 9:4, pages 42.
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Weng Marc Lim. (2018) Demystifying neuromarketing. Journal of Business Research 91, pages 205-220.
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최도영 & Kun-Chang Lee. (2016) Investigating Cognitive Process and Brain Activation Study on the Rational/Emotional Advertising Appeals: Emphasis on fMRI Experiments. Korean Journal of Cognitive Science 27:1, pages 61-99.
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