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Journal of Marketing Communications Volume 20, 2014 - Issue 4
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Articles

Toward a Bakhtinian typology of ambient advertising

Gulnara Z. KarimovaCommunication and Media Studies, Eastern Mediterranean University (EMU), Famagusta, Republic of CyprusCorrespondence[email protected]
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Pages 251-269 | Published online: 06 Jul 2012

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Aubrey Fowler, Arindam Das & Jie Gao Fowler. (2022) Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern. Journal of Advertising 51:3, pages 336-351.
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Silvia Biraghi, Rossella C. Gambetti & Guendalina Graffigna. (2015) An ecological definition of ambient communication: A discursive conceptualization. Journal of Marketing Communications 21:1, pages 5-19.
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Articles from other publishers (4)

Miriam Sorrentino. (2020) How Ambient Advertising is Uniquely Placed to Make Audiences Think. Westminster Papers in Communication and Culture 15:2, pages 95-111.
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Hasan Turgut. 2019. Handbook of Research on Narrative Advertising. Handbook of Research on Narrative Advertising 77 94 .
Mine OYMAN & Serhat ÖZER. (2018) Bir Gerilla Pazarlama Uygulaması Olarak Ambient Reklamcılık (Ortam Reklamcılığı): Basılı Dergi Reklamı ile Ambient Reklamın Etkililik Açısından Karşılaştırılması. Anadolu Üniversitesi Sosyal Bilimler Dergisi 18:4, pages 173-192.
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Stéphane Matteo & Cinzia Dal Zotto. 2015. Handbook of Media Branding. Handbook of Media Branding 169 185 .

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