Journal of Marketing Communications, Volume 20, Issue 4 (2014)

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Journal of Marketing Communications, Volume 20, Issue 4 (2014)

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Articles

Article
Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits
Martin Grimmer & Meghann Woolley
Pages: 231-250
Published online: 03 Jul 2012
AbstractforGreen marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits | Full Text | References | PDF (247.5 KB)
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Article
Toward a Bakhtinian typology of ambient advertising
Gulnara Z. Karimova
Pages: 251-269
Published online: 06 Jul 2012
AbstractforToward a Bakhtinian typology of ambient advertising | Full Text | References | PDF (515.3 KB)
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Article
New opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’
Ebru Uzunoğlu & Burcu Öksüz
Pages: 270-290
Published online: 03 Jul 2012
AbstractforNew opportunities in social media for ad-restricted alcohol products: The case of ‘Yeni Rakı’ | Full Text | References | PDF (701.1 KB)
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Article
Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study
Leah Donlan & Philip Crowther
Pages: 291-306
Published online: 13 Jun 2012
AbstractforLeveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study | Full Text | References | PDF (237.5 KB)
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