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Journal of Marketing Communications Volume 21, 2015 - Issue 3
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The 2010 FIFA World Cup and South Africa: A study of longer-term effects and moderators of country reputation

Derina HoltzhausenSchool of Media and Strategic Communications, Oklahoma State University, 206 Paul Miller, Stillwater, OK74078, USAView further author information
&
Jami FullertonSchool of Media and Strategic Communications, Oklahoma State University, 700 N. Greenwood Ave., Tulsa, OK74106, USACorrespondence[email protected]
View further author information
Pages 185-198 | Published online: 11 Jan 2013

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Riadh Ladhari & Nizar Souiden. (2020) The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions. Journal of Travel & Tourism Marketing 37:4, pages 460-478.
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Articles from other publishers (11)

Mina Kim, Hany Kim & Daehwan Kim. (2022) Volunteers of mega-events as co-creators of host destinations: Volunteers' experience, value, and satisfaction toward host destination. Tourism Management Perspectives 44, pages 101044.
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Jong-Hwan Jeon, Kevin K. Byon, Hyunseok Song & Sung-Bae Roger Park. (2022) The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in Thailand. Frontiers in Psychology 13.
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Tommasina Pianese. (2020) Interpreting sports events from a resource-based view perspective. International Journal of Sports Marketing and Sponsorship 22:2, pages 240-261.
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Tafadzwa Matiza. 2021. New Frontiers in Hospitality and Tourism Management in Africa. New Frontiers in Hospitality and Tourism Management in Africa 107 123 .
Christopher Vierhaus. (2018) The international tourism effect of hosting the Olympic Games and the FIFA World Cup. Tourism Economics 25:7, pages 1009-1028.
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Chelsea L Woods & Ashli Q Stokes. (2019) ‘For the game, for the world’: An analysis of FIFA’s CSR initiatives. Public Relations Inquiry 8:1, pages 49-85.
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K. O. ButaevaS. WeberD. V. Davydov. (2018) Sports mega events effectiveness analysis: The economists’ view. Voprosy Ekonomiki:7, pages 149-160.
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Julius Arnegger & Marc Herz. (2016) Economic and destination image impacts of mega-events in emerging tourist destinations. Journal of Destination Marketing & Management 5:2, pages 76-85.
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Salman Yousaf & Huaibin Li. (2015) Social identity, collective self esteem and country reputation: the case of Pakistan. Journal of Product & Brand Management 24:4, pages 399-411.
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Nathalie Hyde-Clarke, Rune Ottosen & Toby Miller. 2014. African Football, Identity Politics and Global Media Narratives. African Football, Identity Politics and Global Media Narratives 15 28 .
Teke Ngomba. 2014. African Football, Identity Politics and Global Media Narratives. African Football, Identity Politics and Global Media Narratives 231 261 .

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