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Journal of Marketing Communications Volume 20, 2014 - Issue 1-2: Special Issue: Word of Mouth and Social Media
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Articles

eWOM and the importance of capturing consumer attention within social media

Terry DaughertyDepartment of Marketing & Suarez Applied Marketing Research Laboratories, The University of Akron, Akron, OH44325, USACorrespondence[email protected]
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Ernest HoffmanDepartment of Marketing & Suarez Applied Marketing Research Laboratories, The University of Akron, Akron, OH44325, USAView further author information
Pages 82-102 | Published online: 09 Jun 2013

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