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Lei Wang, Yonglong Sun, Kai Wang, Jinwen Niu, Qiancao Ren, Wei Chen & Ruoxin Li. (2023) Is broadcaster always effective in rural tourism promoting? The congruence effect of broadcaster–rural tour in live streaming. Asia Pacific Journal of Tourism Research 28:8, pages 877-888.
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Fei Fan & Kara Chan. (2023) From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers. Journal of Promotion Management 29:5, pages 735-757.
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Kara Chan & Fei Fan. (2022) Perception of advertisements with celebrity endorsement among mature consumers. Journal of Marketing Communications 28:2, pages 115-131.
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Haseon Park, Soojung Kim & Joonghwa Lee. (2020) Native advertising in mobile applications: Thinking styles and congruency as moderators. Journal of Marketing Communications 26:6, pages 575-595.
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Varisha Rehman. (2019) Attitudinal change in children: An insight from three decade of advertising campaigns in India. Journal of Marketing Communications 25:8, pages 884-911.
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Christian Schimmelpfennig. (2019) The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements. Journal of Global Marketing 32:3, pages 139-153.
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Articles from other publishers (2)
Soojung Kim, Tanja Eisenschmid & Sarah Cavanah. (2018) Effects of Controllability of Athlete Celebrity Endorsers’ Drug Scandals on Punitive Opinions: Sensation Seeking as a Moderator. Communication & Sport 7:3, pages 361-384.
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Amanda Kennedy, Stacey M. Baxter & Jasmina Ilicic. (2019) Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments. Psychology & Marketing 36:2, pages 102-112.
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