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Volume 22, Issue 2

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 22, Issue 2 (2016)

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Journal of Marketing Communications, Volume 22, Issue 2 (2016)

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Editorial

Philip J. Kitchen

Pages: 119-120

Published online: 08 Mar 2016

CitationforEditorial | Full Text | PDF (67.7 KB)

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Article

Antecedents and consequences of consumers' attribution style: Measuring the impact of negative celebrity information

Nam-Hyun Um

Pages: 121-134

Published online: 04 Jul 2013

AbstractforAntecedents and consequences of consumers' attribution style: Measuring the impact of negative celebrity information | Full Text | References | PDF (119.9 KB)

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Article

Information congruity in scarcity appeal: A structural equation modeling study of time-limited promotions

Feng Shen

Pages: 135-154

Published online: 25 Sep 2013

AbstractforInformation congruity in scarcity appeal: A structural equation modeling study of time-limited promotions | Full Text | References | PDF (524.8 KB)

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Intermediary roles in local mobile advertising: Findings from a Finnish study

Hanna Komulainen, Tuija Mainela & Jaana Tähtinen

Pages: 155-169

Published online: 10 Oct 2013

AbstractforIntermediary roles in local mobile advertising: Findings from a Finnish study | Full Text | References | PDF (132 KB)

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Article

A longitudinal content analysis of gender role portrayal in Belgian television advertising

Yann Verhellen, Nathalie Dens & Patrick de Pelsmacker

Pages: 170-188

Published online: 30 Jan 2014

AbstractforA longitudinal content analysis of gender role portrayal in Belgian television advertising | Full Text | References | PDF (162.3 KB)

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The effect of social media communication on consumer perceptions of brands

Bruno Schivinski & Dariusz Dabrowski

Pages: 189-214

Published online: 20 Jan 2014

AbstractforThe effect of social media communication on consumer perceptions of brands | Full Text | References | PDF (246.4 KB)

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Article

Promotion mix management: A consumer focused Islamic perspective^†

Salman Yousaf

Pages: 215-231

Published online: 22 Apr 2014

AbstractforPromotion mix management: A consumer focused Islamic perspective^† | Full Text | References | PDF (219.9 KB)

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Journal of Marketing Communications (Vol.22, Iss.2, 2016)

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