Citations (15)
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Elías Vega, Carmen Camarero & Ana Gutiérrez-Arranz. (2023) Customer Experience in Gamified Commercial Websites: The Impact of Game Difficulty and Gameplays. International Journal of Human–Computer Interaction 39:17, pages 3346-3360.
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Wei-Hung Hsiao, Yu-Hsiu Lin & Ing-Long Wu. (2022) ADVERGAME FOR PURCHASE INTENTION VIA GAME AND BRAND ATTITUDES FROM ANTECEDENTS OF SYSTEM DESIGN, PSYCHOLOGICAL STATE, AND GAME CONTENT: INTERACTIVE ROLE OF BRAND FAMILIARITY. Journal of Organizational Computing and Electronic Commerce 32:1, pages 45-68.
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Debika Sihi & Kara Lawson. (2018) MARKETING LEADERS AND SOCIAL MEDIA: BLENDING PERSONAL AND PROFESSIONAL IDENTITIES. Journal of Marketing Theory and Practice 26:1-2, pages 38-54.
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Ini Vanwesenbeeck, Michel Walrave & Koen Ponnet. (2017) Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. International Journal of Advertising 36:4, pages 520-541.
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Articles from other publishers (11)
Talha Bayır & Gökhan Akel. (2023) Gamification in mobile shopping applications: A review in terms of technology acceptance model. Multimedia Tools and Applications.
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William K. Darley & Jeen-Su Lim. (2022) Advertising creativity and its effects: a meta-analysis of the moderating role of modality. Marketing Letters 34:1, pages 99-111.
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Reza Marvi, Linda D Hollebeek & Pantea Foroudi. 2022. The Emerald Handbook of Multi-Stakeholder Communication. The Emerald Handbook of Multi-Stakeholder Communication
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Devika Vashisht. (2021) The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency. Journal of Research in Interactive Marketing 15:4, pages 769-786.
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Kesha K. Coker, Richard L. Flight & Dominic M. Baima. (2021) Video storytelling ads vs argumentative ads: how hooking viewers enhances consumer engagement. Journal of Research in Interactive Marketing 15:4, pages 607-622.
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S. Sreejesh, Tathagata Ghosh & Yogesh K. Dwivedi. (2021) Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising. Journal of Business Research 132, pages 88-101.
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Brian A. Vander Schee, James Peltier & Andrew J. Dahl. (2020) Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions. Journal of Research in Interactive Marketing 14:2, pages 239-268.
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Sara Catalán, Eva Martínez & Elaine Wallace. (2019) The role of flow for mobile advergaming effectiveness. Online Information Review 43:7, pages 1228-1244.
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Soontae An & Hannah Kang. (2019) Korean children's understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising. Journal of Consumer Behaviour 18:5, pages 387-398.
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Sara Catalán, Eva Martínez & Elaine Wallace. (2019) Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity. Journal of Product & Brand Management 28:4, pages 502-514.
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