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Journal of Marketing Communications Volume 22, 2016 - Issue 1
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Articles

Advertising agency operating efficiency

Yunjae CheongSchool of Media Communication, Hankuk University of Foreign Studies, 270 Imun-dong, Dongdaemun-gu, Seoul130791, Republic of Korea
,
Kihan KimCollege of Education, Seoul National University, 71–410, 599 Gwanak-ro, Gwanak-gu, Seoul, 151742, Republic of KoreaCorrespondence[email protected]
&
Justin CombsCommunication Studies, School of Humanities and Social Sciences, Indiana University East, Richmond, IN, USA
Pages 83-99 | Published online: 09 Dec 2013

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Read on this site (2)

Paul M. Collier, Michael T. Ewing & Holly B. Cooper. (2021) Balancing creativity and organisational performance in an advertising agency network: A case study. Journal of Marketing Communications 27:8, pages 840-864.
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Rafael Barreiros Porto & Fernando Antunes de Abreu. (2019) Investment in online advertising and return on sales: Does it pay to outsource the services to an advertising agency?. Journal of Marketing Communications 25:8, pages 843-860.
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Articles from other publishers (1)

Kyung-Ah Byun, JungHwa Hong & Kevin William James. (2023) When does a goal-appeal match affect consumer satisfaction? Examining the work and play context. Journal of Business Research 158, pages 113666.
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