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Chen Lou, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong & ZhaoXi Phua. (2023) Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers. Journal of Advertising 52:4, pages 540-557.
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Nilesh Arora, Sanjeev Prashar, T. Sai Vijay & Chandan Parsad. (2023) Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions. Journal of Global Scholars of Marketing Science 33:2, pages 186-209.
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Xiaofan Yue, Nawal Hanim Abdullah, Mass Hareeza Ali & Raja Nerina Raja Yusof. (2023) The Impact of Celebrity Endorsement on Followers’ Impulse Purchasing. Journal of Promotion Management 29:3, pages 338-358.
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Dhun & Hamendra Kumar Dangi. (2023) Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM. Journal of Internet Commerce 22:sup1, pages S28-S72.
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Kim-Shyan Fam, David S. Waller & Reinhard Grohs. (2023) Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries. Journal of Asia-Pacific Business 24:1, pages 39-54.
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Jung-Sook Lee, Hua Chang & Lingling Zhang. (2022) An integrated model of congruence and credibility in celebrity endorsement. International Journal of Advertising 41:7, pages 1358-1381.
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Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi & Miguel Ángel Zúñiga. (2022) Multicultural advertising: Impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection. Journal of Marketing Communications 0:0, pages 1-28.
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Nilesh Arora, Sanjeev Prashar, Chandan Parsad & Sai Vijay. (2022) Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement. International Journal of Strategic Communication 16:4, pages 663-683.
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S.R. Nikhashemi & Elena Delgado-Ballester. (2022) Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness. Journal of Marketing Communications 28:4, pages 392-427.
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Kara Chan & Fei Fan. (2022) Perception of advertisements with celebrity endorsement among mature consumers. Journal of Marketing Communications 28:2, pages 115-131.
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Harsandaldeep Kaur & Seerat Sohal. (2022) Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model. Journal of Marketing Communications 28:1, pages 3-37.
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Arpita Agnihotri & Saurabh Bhattacharya. (2021) Endorsement Effectiveness of Celebrities versus Social Media Influencers in the Materialistic Cultural Environment of India. Journal of International Consumer Marketing 33:3, pages 280-302.
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Ben Haobin Ye, Lawrence Hoc Nang Fong & Jian Ming Luo. (2021) Parasocial interaction on tourism companies’ social media sites: antecedents and consequences. Current Issues in Tourism 24:8, pages 1093-1108.
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Yadvinder Parmar, Bikram Jit Singh Mann & Mandeep Kaur Ghuman. (2020) Impact of celebrity endorser as in-store stimuli on impulse buying. The International Review of Retail, Distribution and Consumer Research 30:5, pages 576-595.
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Sanga Song & Hye-Young Kim. (2020) Celebrity endorsements for luxury brands: followers vs. non-followers on social media. International Journal of Advertising 39:6, pages 802-823.
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Rajesh Srivastava. (2020) Brand Placement in a Movie Song and its Impact on Brand Equity. Journal of Promotion Management 26:2, pages 233-252.
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Bình Nghiêm-Phú & Thành Hưng Nguyễn. (2020) Impacts of perceived country image, institution image and self-image on students’ intention to study abroad: a study in Hanoi, Vietnam. Journal of Marketing for Higher Education 30:1, pages 26-44.
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Varisha Rehman. (2019) Attitudinal change in children: An insight from three decade of advertising campaigns in India. Journal of Marketing Communications 25:8, pages 884-911.
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Weichen Teng. (2019) Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions. Journal of Marketing Communications 25:6, pages 626-644.
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Christian Schimmelpfennig. (2019) The Use of Different Endorser Types in Advertising: A Content Analysis of Magazine Advertisements. Journal of Global Marketing 32:3, pages 139-153.
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Leonardo Aureliano-Silva, Carlos Alberto Alves & Sérgio Luiz do Amaral Moretti. (2019) The Role of Informational and Congruence Clues in Advertisement for an Ethnic Restaurant. Journal of Food Products Marketing 25:3, pages 322-339.
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Sangkyun Kim, Seongseop (Sam) Kim & Heesup Han. (2019) Effects of TV drama celebrities on national image and behavioral intention. Asia Pacific Journal of Tourism Research 24:3, pages 233-249.
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Ramendra Pratap Singh & Neelotpaul Banerjee. (2019) Exploring the Influence of Celebrity Worship on Brand Attitude, Advertisement Attitude, and Purchase Intention. Journal of Promotion Management 25:2, pages 225-251.
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Kofi Osei-Frimpong, Georgina Donkor & Nana Owusu-Frimpong. (2019) The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective. Journal of Marketing Theory and Practice 27:1, pages 103-121.
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Xu Xu (Rinka)Stephen Pratt. (2018) Social media influencers as endorsers to promote travel destinations: an application of self-congruence theory to the Chinese Generation Y. Journal of Travel & Tourism Marketing 35:7, pages 958-972.
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Donghwan Yoon & Youn-Kyung Kim. (2016) Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising. Journal of Hospitality Marketing & Management 25:2, pages 167-196.
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Chris Hackley & Rungpaka Amy Hackley. (2015) Marketing and the cultural production of celebrity in the era of media convergence. Journal of Marketing Management 31:5-6, pages 461-477.
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