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Journal of Marketing Communications Volume 23, 2017 - Issue 3
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Articles

Country reputation as a moderator of tourism advertising effectiveness

Jami FullertonSchool of Media & Strategic Communications, Oklahoma State University, 700 N. Greenwood AveTulsa, OK74112, USACorrespondence[email protected]
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Alice KendrickSouthern Methodist University, Temerlin Advertising Institute, Dallas, TX, USAView further author information
Pages 260-272 | Received 20 Jun 2014, Accepted 02 Oct 2014, Published online: 04 Nov 2014

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Read on this site (2)

Joanna Kosmaczewska & SangJun Kim. (2023) Country tourism advertising as a tool of spillover effects on the example of Poland. Journal of Marketing Communications 29:6, pages 616-634.
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Majid Mohammad Shafiee & Reihaneh Alsadat Tabaeeian. (2022) The Impact of Corporate Social Responsibility on Relationship Quality and Customer Citizenship Behavior: Hotel Reputation as a Moderator. Journal of Quality Assurance in Hospitality & Tourism 23:5, pages 1136-1158.
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Articles from other publishers (14)

John Schoeneman & Jami Fullerton. (2022) Exploring relationships between nation branding and foreign direct investment. Place Branding and Public Diplomacy 19:3, pages 266-279.
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Elif ACUNER & Cem KESKİN. (2023) Rize Gastronomik Kimliğinin Arz Yönlü Destinasyon Rekabetçiliğinde Destinasyon İtibarının Aracı RolüThe Intermediate Role of Destination Reputation in the Supply-Sided Destination Competitiveness of Rize Gastronomic Identity. Alanya Akademik Bakış 7:2, pages 893-916.
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Xueting Zhai & Qiuju Luo. (2023) Rational or emotional? A study on Chinese tourism boycotts on social media during international crisis situations. Tourism Management Perspectives 45, pages 101069.
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Tafadzwa Matiza. 2021. New Frontiers in Hospitality and Tourism Management in Africa. New Frontiers in Hospitality and Tourism Management in Africa 107 123 .
Lisa Tam & Soojin Kim. (2020) The power of sharing power: Presidential character, power mutuality, and country reputation. Public Relations Review 46:5, pages 101977.
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Jane Sell, Katie Constantin & Chantrey J. Murphy. 2020. Advances in Group Processes. Advances in Group Processes 109 134 .
Juyan Zhang, Dharma Adhikari, Shahira Fahmy & Seok Kang. (2020) Exploring the impacts of national image, service quality, and perceived value on international tourist behaviors: A Nepali case. Journal of Vacation Marketing 26:4, pages 473-488.
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Soo Yun Kim, Suh-hee Choi, Jeong-Nam Kim & Liping A. Cai. (2020) Dual modes of ‘Good will hunting’: Untangling the reputation and relationship correlations en route to foreign amity. Public Relations Review 46:3, pages 101922.
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Imran Hasnat & Elanie Steyn. (2019) Toward a “Beautiful Bangladesh”: the bleed-over effect of tourism advertising. Place Branding and Public Diplomacy 16:2, pages 165-173.
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João Campos, Vitor Braga & Aldina Correia. (2019) Public policies for entrepreneurship and internationalization. Journal of Science and Technology Policy Management 10:4, pages 975-995.
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Lisa Tam & Jeong-Nam Kim. (2018) Who are publics in public diplomacy? Proposing a taxonomy of foreign publics as an intersection between symbolic environment and behavioral experiences. Place Branding and Public Diplomacy 15:1, pages 28-37.
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F. Castilla-Polo. 2018. Entrepreneurship and Structural Change in Dynamic Territories. Entrepreneurship and Structural Change in Dynamic Territories 53 72 .
Salman Yousaf & Huaibin Li. (2015) Social identity, collective self esteem and country reputation: the case of Pakistan. Journal of Product & Brand Management 24:4, pages 399-411.
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Adrienne DePaul, Frank Murphy & Mary Vernon. (2022) Tax Havens and Reputational Costs: Evidence from EU Blacklisting. SSRN Electronic Journal.
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