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Journal of Marketing Communications Volume 23, 2017 - Issue 3
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An investigation of problem-solving support and relaxation motivations on e-WOM

Saranya LabsomboonsiriSchool of Advertising, Marketing & Public Relations, Queensland University of Technology, 2 George Street, Brisbane, QLD4000, AustraliaCorrespondence[email protected]
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,
Shane MathewsSchool of Advertising, Marketing & Public Relations, Queensland University of Technology, 2 George Street, Brisbane, QLD4000, AustraliaView further author information
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Edwina LuckSchool of Advertising, Marketing & Public Relations, Queensland University of Technology, 2 George Street, Brisbane, QLD4000, AustraliaView further author information
Pages 273-292 | Received 07 Mar 2014, Accepted 31 Oct 2014, Published online: 01 Dec 2014

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Balamoorthy S & Bibhas Chandra. (2023) Sharing healthy lifestyle information on social media during the COVID-19 pandemic: a moderated mediation model. Journal of Marketing Communications 29:8, pages 860-881.
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Elyria Kemp, McDowell Porter, Nicole R. Fuller & Kyeong Sam Min. (2020) I heard it through the grapevine: managing and engaging customers on the web. Journal of Marketing Theory and Practice 28:3, pages 256-271.
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Patrick van Esch. (2023) Disruptive AI: the response depends on the buyer’s political ideology. Journal of Business & Industrial Marketing.
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Feng Li & Timon C. Du. (2017) The effectiveness of word of mouth in offline and online social networks. Expert Systems with Applications 88, pages 338-351.
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Yiping Li & Ann Kronrod. (2022) How Social versus Informational Motivations Affect the Language of User-Generated Content. SSRN Electronic Journal.
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