Citations (22)
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Anastasia Kononova, Wonkyung Kim, Eunsin Joo & Kristen Lynch. (2020) Click, click, ad: the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content. International Journal of Advertising 39:7, pages 1031-1058.
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Iva Jestratijevic, Nancy A. Rudd & James Uanhoro. (2020) Transparency of sustainability disclosures among luxury and mass-market fashion brands. Journal of Global Fashion Marketing 11:2, pages 99-116.
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Gargi Bhaduri. (2020) Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity. Journal of Global Fashion Marketing 11:1, pages 37-55.
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Fatima Regany & Cristina Longo. (2023) Rôle du branding interne dans la transformation sociétale de la marque. Recherche et Applications en Marketing (French Edition) 38:3, pages 113-136.
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Prasanta Kr Chopdar & Justin Paul. (2023) The impact of brand transparency of food delivery apps in interactive brand communication. Journal of Research in Interactive Marketing.
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Saheli Goswami & Gargi Bhaduri. (2023) Communicating Moral Responsibility: Stakeholder Capitalism, Types, and Perceptions. Sustainability 15:5, pages 4386.
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Rafaela Reck, Ana Carina Castagna, Saleh Shuqair & Diego Costa Pinto. (2022) The transparency paradox: When transparency cues helps or backfires for brands?. Journal of Cleaner Production 372, pages 133381.
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Khirul Basar Mim, Tunmin (Catherine) Jai & Stacy H. Lee. (2022) The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model. Sustainability 14:19, pages 12461.
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Jitong Li & Karen K. Leonas. (2021) The impact of communication on consumer knowledge of environmentally sustainable apparel. Journal of Fashion Marketing and Management: An International Journal 26:4, pages 622-639.
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Richard Huaman‐Ramirez, Renaud Lunardo & Arturo Vasquez‐Parraga. (2021) How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism. Psychology & Marketing 39:2, pages 460-477.
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Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
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Elizabeth A. Minton, T. Bettina Cornwell & Hong Yuan. (2021) I know what you are thinking: How theory of mind is employed in product evaluations. Journal of Business Research 128, pages 405-422.
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Gargi Bhaduri & Lauren Copeland. (2020) Going green? How skepticism and information transparency influence consumers' brand evaluations for familiar and unfamiliar brands. Journal of Fashion Marketing and Management: An International Journal 25:1, pages 80-98.
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Philippe Boistel, Dimitri Laroutis & Yann Tournesac. (2020) Comment la perception de la transparence se construit dans l’esprit des consommateurs : une étude exploratoire. Gestion 2000 37:1, pages 179.
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Michelle Childs, Hongjoo Woo & Seeun Kim. (2019) Sincerity or ploy? An investigation of corporate social responsibility campaigns. Journal of Product & Brand Management 28:4, pages 489-501.
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Gargi Bhaduri. (2017) Influence of consumers’ brand expectations on apparel brands’ US-based sourcing strategy. Journal of Consumer Marketing 34:1, pages 74-83.
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