Advanced search
Publication Cover
Journal of Marketing Communications Volume 23, 2017 - Issue 3
Submit an article Journal homepage
2,969
Views
14
CrossRef citations to date
0
Altmetric
Articles

Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong

Fanny Fong Yee ChanDepartment of Marketing, Hang Seng Management College, Hang Shin Link, Siu Lek Yuen, Shatin, New Territories, Hong KongCorrespondence[email protected]
View further author information
,
Ben LoweKent Business School, University of Kent, CanterburyCT2 7PE, Kent, UK,View further author information
&
Dan PetroviciKent Business School, University of Kent, CanterburyCT2 7PE, Kent, UK,View further author information
Pages 311-328 | Received 09 Dec 2013, Accepted 02 Jun 2015, Published online: 14 Aug 2015

Citations (14)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (7)

Siva K. Balasubramanian & Giacomo Gistri. (2022) Priming movie product placements: New insights from a Cross-National case study. International Journal of Advertising 41:6, pages 1064-1094.
Read now
Fanny Fong Yee Chan. (2022) Hong Kong millennials’ perceptions and preferences on joint promotion partners. Asia Pacific Business Review 28:3, pages 410-430.
Read now
Thamaraiselvan Natarajan, Jegan Jayapal & Nakul Gangadharan. (2021) The Television Cult: Prevalence of Brand Placements in an Indian Reality Show. Journal of Promotion Management 27:7, pages 971-997.
Read now
Fanny Fong Yee Chan. (2020) Mapping between placement strategies and placed product attributes in television programs. Journal of Marketing Communications 26:7, pages 780-798.
Read now
Valerie Trifts & Hamed Aghakhani. (2019) Enhancing digital entertainment through personalization: The evolving role of product placements. Journal of Marketing Communications 25:6, pages 607-625.
Read now
Huan Chen & Ye Wang. (2019) Product Placement in Virtual Reality Videos from the Perspective of Dialogic Engagement. Journal of Interactive Advertising 19:2, pages 133-147.
Read now
Fanny Fong Yee Chan & Ben Lowe. (2018) Product placement practices in prime-time television programmes in Hong Kong. International Journal of Advertising 37:6, pages 984-1009.
Read now

Articles from other publishers (7)

Ravineet Kaur, Rakesh Kumar Sharma & Apurva Bakshi. (2021) Antecedents and consequences of consumers' attitudes toward product placements: evidence from India. International Journal of Emerging Markets 18:9, pages 2698-2717.
Crossref
Fanny Fong Yee Chan. (2022) Consumer Recall and Recognition Of Co-Appearing Brands in TV Media. Journal of Advertising Research 62:1, pages 18-34.
Crossref
Chung Hur, Jiyoung Hwang & Chankoo Yeo. (2019) The differential impact of consumer’s thinking styles on brand placement: a cross-cultural study. Journal of Brand Management 27:3, pages 300-311.
Crossref
Fanny Fong Yee Chan. (2019) The perceived effectiveness of overt versus covert promotions. Journal of Product & Brand Management 29:3, pages 321-334.
Crossref
Amos Owen Thomas. (2019) Visual Vernaculars Across Emerging Markets Inter-Cultural Perception of Global Advertising. Journal of Intercultural Communication 19:2, pages 1-18.
Crossref
Fanny Fong Yee Chan, Ben Lowe & Dan Petrovici. (2016) Processing of product placements and brand persuasiveness. Marketing Intelligence & Planning 34:3.
Crossref
Fanny Fong Yee Chan, Dan Petrovici & Ben Lowe. (2016) Antecedents of product placement effectiveness across cultures. International Marketing Review 33:1, pages 5-24.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.