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Journal of Marketing Communications Volume 24, 2018 - Issue 5
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Original Articles

Capturing the meanings of sport licensed products

Dimitra PapadimitriouDepartment of Business Management, University of Patras, Patras, GreeceCorrespondence[email protected]
&
Artemisia ApostolopoulouDepartment of Sport Management, School of Business, Robert Morris University, Moon Township, PA, USA
Pages 433-449 | Received 17 Nov 2014, Accepted 18 Jun 2015, Published online: 14 Aug 2015

Citations (12)

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Read on this site (2)

Dimitra Papadimitriou, Artemisia Apostolopoulou & Michelle L. Patrick. (2023) Product meanings and consumer behavior in sport entertainment: the case of World Wrestling Entertainment (WWE). European Sport Management Quarterly 23:4, pages 983-1003.
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Dimitra Papadimitriou, Artemisia Apostolopoulou, Yannis Lianopoulos, John S. Clark, Monika Piątkowska & Nikolaos Theodorakis. (2023) A cross-cultural analysis of product meanings in sport licensing. Managing Sport and Leisure 0:0, pages 1-21.
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Articles from other publishers (10)

Antonio S. Williams & Sungwook Son. (2021) Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention. International Journal of Sports Marketing and Sponsorship 23:1, pages 155-172.
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Bomin Paek, Alan Morse, Minjung Kim & Hoyoon Jung. (2020) Sport consumer flow and shopping well-being in online shopping. International Journal of Sports Marketing and Sponsorship 22:4, pages 721-736.
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Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold & Dimitrios Gargalianos. (2020) Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry. International Journal of Sports Marketing and Sponsorship 22:3, pages 529-549.
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Amy Shane-Nichols, Diane McCrohan & Te-Lin Chung. (2020) NFL fans' identity and consumption behavior by gender. Sport, Business and Management: An International Journal 11:2, pages 125-142.
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Şenay SABAH ÇELİK. (2020) “Gecekondu Varken AnkaraGüçsüz Kalmaz”: Genişletilmiş Benlik Kuramı ve Tüketim Bağlamında Futbol Taraftarlığı. Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi.
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Dominic Habenstein, Katharina Kirchhoff & Torsten Schlesinger. (2020) Club fan shop or not? A conjoint analysis of online jersey purchase behavior. Sport, Business and Management: An International Journal 11:1, pages 54-71.
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Artemisia Apostolopoulou & Dimitra Papadimitriou. (2018) Examining the meanings and consumption of sport licensed products through team identification. Journal of Brand Management 25:6, pages 536-548.
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Julio Quispe & Jaime Rivera. (2018) Estrategias competitivas y gestión deportiva. Journal of Economics, Finance and Administrative Science 23:44, pages 29-59.
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David P. Hedlund, Rui Biscaia & Maria do Carmo Leal. 2018. Sports Media, Marketing, and Management. Sports Media, Marketing, and Management 386 416 .
David P. Hedlund, Rui Biscaia & Maria do Carmo Leal. 2018. Exploring the Rise of Fandom in Contemporary Consumer Culture. Exploring the Rise of Fandom in Contemporary Consumer Culture 71 101 .

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