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Journal of Marketing Communications Volume 24, 2018 - Issue 1
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Original Articles

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Wendy BolhuisNykampNyboer, Hengelo, The Netherlands
,
Menno D.T. de JongFaculty of Behavioral, Management & Social Sciences, Department of Communication Science, University of Twente, Enschede, The NetherlandsCorrespondence[email protected]
&
Annette L.M. van den BoschPrivate consultant, Utrecht, The Netherlands
Pages 3-16 | Received 09 Apr 2015, Accepted 22 Jun 2015, Published online: 20 Aug 2015

Citations (19)

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Min Jung Kim & Joon Ho Lim. (2019) A comprehensive review on logo literature: research topics, findings, and future directions. Journal of Marketing Management 35:13-14, pages 1291-1365.
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Articles from other publishers (18)

Anna‐Sara Fagerholm, Karina Göransson, Linda Thompson & Per‐Olof Hedvall. (2023) Activism online: Exploring how crises are communicated visually in activism campaigns. Journal of Contingencies and Crisis Management 31:4, pages 1034-1043.
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João Vasconcelos, Nuno Martins, Daniel Brandão, Leonardo Pereira & Daniel Raposo. 2023. Communication Design and Branding. Communication Design and Branding 57 76 .
João Vasconcelos, Nuno Martins, Daniel Brandão & Eliana Penedos-Santiago. 2023. Advances in Design and Digital Communication III. Advances in Design and Digital Communication III 675 686 .
Beatriz Gomes & Inês do Amaral. 2023. Advances in Fashion and Design Research. Advances in Fashion and Design Research 620 632 .
Magnus Kristian Gregersen & Trine Susanne Johansen. (2021) Organizational-level visual identity: an integrative literature review. Corporate Communications: An International Journal 27:3, pages 441-456.
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Ari-Matti Erjansola, Linda Virtanen & Jukka Lipponen. (2022) “It Broke My Heart When They Ripped the Old Logo Off the Wall”: Places, Uses and Meanings of the Rebranded Logo. Corporate Reputation Review.
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Pushpanjali Kaul & Sangeeta Arora. (2022) Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks. Journal of Brand Management 29:3, pages 258-270.
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Sharon Nunoo. 2022. Sustainable Luxury. Sustainable Luxury 129 151 .
Binbin Zhao & Shihong Liu. (2021) Basketball shooting technology based on acceleration sensor fusion motion capture technology. EURASIP Journal on Advances in Signal Processing 2021:1.
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Abraham Joseph, Suraksha Gupta, YiChuan Wang & Klaus Schoefer. (2021) Corporate rebranding: An internal perspective. Journal of Business Research 130, pages 709-723.
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Agostino Vollero, Maria Palazzo, Alfonso Siano & Pantea Foroudi. (2020) From CSR to CSI. Qualitative Market Research: An International Journal 24:2, pages 143-160.
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Dinda Maisya Nastiti, Nadya Syavaranti & Akhmad Edhy Aruman. (2021) The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service. Journal of Consumer Sciences 6:1, pages 40-61.
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Ali AYCI. (2020) İŞLETMELERİN LOGOLARINI DEĞİŞTİRME NEDENLERİ, YÖNTEMLERİ VE SONUÇLARI: VAKIFBANK ÖRNEĞİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi:26, pages 19-34.
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Esra Barut Tuğtekin, Özcan Özgür Dursun & Serap Şişman Uğur. 2020. Blockchain Technology Applications in Education. Blockchain Technology Applications in Education 171 196 .
Ulrich R. Orth, Gregory M. Rose & Altaf Merchant. (2019) Preservation, rejuvenation, or confusion? Changing package designs for heritage brands. Psychology & Marketing 36:9, pages 831-843.
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Pantea Foroudi, Mohamma M. Foroudi, Bang Nguyen & Suraksha Gupta. (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal 22:3, pages 381-404.
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Yanhui Zhao, Roger J. Calantone & Clay M. Voorhees. (2018) Identity change vs. strategy change: the effects of rebranding announcements on stock returns. Journal of the Academy of Marketing Science 46:5, pages 795-812.
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Magnus Kristian Gregersen & Trine Susanne Johansen. (2018) Corporate visual identity: exploring the dogma of consistency. Corporate Communications: An International Journal 23:3, pages 342-356.
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