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Journal of Marketing Communications Volume 23, 2017 - Issue 6
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Original Articles

Starbucks’ marketing communications strategy on Twitter

Viriya TaecharungrojBusiness Administration Division, Mahidol University International College, Nakhonpathom, ThailandCorrespondence[email protected]
Pages 552-571 | Received 17 Apr 2015, Accepted 23 Dec 2015, Published online: 10 Feb 2016

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