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Volume 23, Issue 6

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 23, Issue 6 (2017)

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Journal of Marketing Communications, Volume 23, Issue 6 (2017)

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Original Articles

Article

Corporate crisis advertising: A framework examining the use and effects of corporate advertising before and after crises

Benjamin Ho, Wonsun Shin & Augustine Pang

Pages: 537-551

Published online: 02 Feb 2016

AbstractforCorporate crisis advertising: A framework examining the use and effects of corporate advertising before and after crises | Full Text | References | PDF (1,014.7 KB)

2484 Views
8 CrossRef citations
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Article

Starbucks’ marketing communications strategy on Twitter

Viriya Taecharungroj

Pages: 552-571

Published online: 10 Feb 2016

AbstractforStarbucks’ marketing communications strategy on Twitter | Full Text | References | PDF (1.3 MB)

19430 Views
52 CrossRef citations
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Article

Hedonic and utilitarian use of user-generated content on online shopping websites

Sunil Hazari, Blaise J. Bergiel & Beheruz N. Sethna

Pages: 572-591

Published online: 16 Mar 2016

AbstractforHedonic and utilitarian use of user-generated content on online shopping websites | Full Text | References | PDF (1.3 MB)

2500 Views
28 CrossRef citations
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Article

Analysis of visual presentation of cultural dimensions: Culture demonstrated by pictures on homepages of universities in Pakistan

Muhammad Akif Hamid

Pages: 592-613

Published online: 16 Mar 2016

AbstractforAnalysis of visual presentation of cultural dimensions: Culture demonstrated by pictures on homepages of universities in Pakistan | Full Text | References | PDF (1.3 MB)

938 Views
9 CrossRef citations
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Article

Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games

Seung-Chul Yoo & Matthew S. Eastin

Pages: 614-631

Published online: 06 Apr 2016

AbstractforContextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games | Full Text | References | PDF (1.3 MB)

1739 Views
15 CrossRef citations
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Article

Psychological ownership as a crisis management advertising appeal – antecedents, outcomes, and moderators

Phillip Hartley, Jie Sun & Randle D. Raggio

Pages: 632-646

Published online: 06 Apr 2016

AbstractforPsychological ownership as a crisis management advertising appeal – antecedents, outcomes, and moderators | Full Text | References | PDF (2.4 MB)

563 Views
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Editorial Board

Page: ebi

Published online: 26 Oct 2017

CitationforEditorial Board | Full Text | PDF (42.1 KB)

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Journal of Marketing Communications (Vol.23, Iss.6, 2017)

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