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Journal of Marketing Communications Volume 25, 2019 - Issue 5
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Original Articles

Repurchase intent antecedents of a competitive brand in the smartphones segment

Gabriel Sperandio MilanRelationship Marketing, University of Caxias do Sul, Caxias do Sul, BrazilORCID Iconhttp://orcid.org/0000-0003-3480-2653
ORCID Icon,
Vinicius Zanchet de LimaBusiness, University of Caxias do Sul, Caxias do Sul, Brazil
,
Luciene EberleService Marketing, University of Caxias do Sul, Caxias do Sul, Brazil
,
Deonir De ToniCustomer Behavior, University of Caxias do Sul, Caxias do Sul, Brazil
&
Suélen BebberUniversity of Caxias do Sul, Caxias do Sul, BrazilCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0003-2396-1106
ORCID Icon
Pages 457-476 | Received 24 Jul 2016, Accepted 29 Dec 2016, Published online: 17 Jan 2017

Citations (3)

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Read on this site (2)

Edward Shih-Tse Wang, Jia-Yi Lin & Yu-Ting Liao. (2023) The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions. Journal of Food Products Marketing 29:8-9, pages 255-269.
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Izzal Asnira Zolkepli, Sharifah Nadiah Syed Mukhiar & Chekfoung Tan. (2021) Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost. Journal of Marketing Communications 27:6, pages 571-593.
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Articles from other publishers (1)

Muhammad Sohaib. (2022) An Investigation of Repurchase Intentions in the Banking Industry: What Reason Do They Return?. SAGE Open 12:1, pages 215824402110672.
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