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Volume 25, Issue 5

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 25, Issue 5 (2019)

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Journal of Marketing Communications, Volume 25, Issue 5 (2019)

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Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Vol 26, 2020 Volume 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Original Articles

Article

Repurchase intent antecedents of a competitive brand in the smartphones segment

Gabriel Sperandio Milan, Vinicius Zanchet de Lima, Luciene Eberle, Deonir De Toni & Suélen Bebber

Pages: 457-476

Published online: 17 Jan 2017

AbstractforRepurchase intent antecedents of a competitive brand in the smartphones segment | Full Text | References | PDF (1.4 MB) | EPUB

357 Views
3 CrossRef citations
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Article

Support for the underdog brand biography: Effects on consumer attitude and behavior

Komal Nagar

Pages: 477-493

Published online: 25 Jul 2017

AbstractforSupport for the underdog brand biography: Effects on consumer attitude and behavior | Full Text | References | PDF (1.1 MB) | EPUB

832 Views
10 CrossRef citations
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Article

For one or many? Tie strength and the impact of broadcasted vs. narrowcasted advice

Michael R. Sciandra

Pages: 494-510

Published online: 07 Aug 2017

AbstractforFor one or many? Tie strength and the impact of broadcasted vs. narrowcasted advice | Full Text | References | PDF (1.2 MB) | EPUB

193 Views
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Article

Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry

Ridwan Adetunji Raji, Sabrina Mohd Rashid & Sobhi Mohd Ishak

Pages: 511-534

Published online: 26 Mar 2018

AbstractforConsumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry | Full Text | References | PDF (1.5 MB) | EPUB

4376 Views
21 CrossRef citations
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Article

Actual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness

Dong Hoo Kim, Yoon Hi Sung & Nam-Hyun Um

Pages: 535-552

Published online: 29 Jan 2019

AbstractforActual Dove versus ideal L’Oréal: Impact of self-related brand image on advertising persuasiveness | Full Text | References | PDF (1.6 MB) | EPUB

2511 Views
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Case Reports

Case Report

Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Salvador Perelló-Oliver & Clara Muela-Molina

Pages: 553-569

Published online: 13 Jun 2017

AbstractforAdvertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions | Full Text | References | PDF (1.2 MB) | EPUB

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Journal of Marketing Communications (Vol.25, Iss.5, 2019)

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