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Journal of Marketing Communications Volume 25, 2019 - Issue 1
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Original Articles

Altered states: The effects of media and technology on the creative process in advertising agencies

Mark W. StuhlfautDepartment of Integrated Strategic Communications, College of Communication and Information, University of Kentucky, Lexington, KY, USACorrespondence[email protected]
&
Kasey WindelsManship School of Mass Communication, Louisiana State University, Baton Rouge, LA, USA
Pages 1-27 | Received 26 Jan 2017, Accepted 12 Sep 2017, Published online: 27 Sep 2017

Citations (8)

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Read on this site (5)

Lars Bergkvist & Tobias Langner. (2023) A comprehensive approach to the study of advertising execution and its effects. International Journal of Advertising 42:1, pages 227-246.
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Samantha LaVoi & Eric Haley. (2021) How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World. Journal of Current Issues & Research in Advertising 42:4, pages 372-390.
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Gayle Kerr & Jef Richards. (2021) Redefining advertising in research and practice. International Journal of Advertising 40:2, pages 175-198.
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I. Derda. (2021) At the intersection of interests: evolving creative processes and new agency-media dynamics. Creative Industries Journal 14:1, pages 3-22.
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Jacqueline Lynch. (2019) Advertising industry evolution: agency creativity, fluid teams and diversity. An exploratory investigation. Journal of Marketing Management 35:9-10, pages 845-866.
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Articles from other publishers (3)

Petra Goor, Gayle Kerr & Hyun Seung Jin. (2022) How Has the Digital Environment Affected Advertising Creativity?. Journal of Advertising Research 62:2, pages 118-130.
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Andrea Rubik. (2022) The Role of Social Media in Creativity Management in Advertising Agencies. International Journal of E-Services and Mobile Applications 14:1, pages 1-18.
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Federica Ceccotti & Maria Vernuccio. 2021. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce 225 235 .

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