Advanced search
Publication Cover
Journal of Marketing Communications Volume 25, 2019 - Issue 1
Submit an article Journal homepage
7,575
Views
3
CrossRef citations to date
0
Altmetric
Original Articles

Partner or supplier: An examination of client/agency relationships in an IMC context

Kathleen MortimerFaculty of Business and Law, University of Northampton, Northampton, UKCorrespondence[email protected]
&
Sally LaurieFaculty of Business and Law, University of Northampton, Northampton, UK
Pages 28-40 | Received 14 Oct 2016, Accepted 10 Oct 2017, Published online: 23 Oct 2017

Citations (3)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Sally Laurie & Kathleen Mortimer. (2019) How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship. Journal of Marketing Management 35:3-4, pages 231-252.
Read now

Articles from other publishers (2)

Angela Towers & Neil Towers. (2021) Framing the customer journey: touch point categories and decision-making process stages. International Journal of Retail & Distribution Management 50:3, pages 317-341.
Crossref
Joan Cuenca-Fontbona, Marc Compte-Pujol, Ramón Martín-Guart & Kathy Matilla. (2022) Desarrollo de un nuevo modelo de evaluación competencial para la selección de una agencia de relaciones públicas y comunicación. Revista de Comunicación 21:1, pages 137-157.
Crossref

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.