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Journal of Marketing Communications Volume 25, 2019 - Issue 7
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Original Articles

Ad scepticism and retouch-free disclaimers: Are they worth it?

Maria PetrescuHuizenga College of Business and Entrepreneurship, Nova Southeastern University , Davie, FL, USACorrespondence[email protected]
,
Michela MingioneDepartment of Management and Law, University of Rome Tor Vergata , Rome, Italy
,
John GirondaHuizenga College of Business and Entrepreneurship, Nova Southeastern University , Davie, FL, USA
&
Herbert BrotspiesHuizenga College of Business and Entrepreneurship, Nova Southeastern University , Davie, FL, USA
Pages 738-762 | Received 17 Jun 2017, Accepted 03 Feb 2018, Published online: 21 Jan 2019

Citations (8)

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Read on this site (2)

Tingting Yang, Chen Lou & Edson C. Tandoc$suffix/text()$suffix/text(). (2023) Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women. International Journal of Advertising 42:8, pages 1315-1351.
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Mario L Cassar, Albert Caruana & Jirka Konietzny. (2022) Facts or story? The impact of website content on narrative believability and purchase intention. Journal of Marketing Communications 28:6, pages 637-656.
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Articles from other publishers (6)

Marisa Diez-Arroyo. (2023) Epistemic vigilance and persuasion: The construction of trust in online marketing. Journal of Pragmatics 215, pages 101-112.
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Francisco J. Martínez-López, Yangchun Li, Changyuan Feng, Huaming Liu & Marc Sansó-Mata. (2022) “What I’ve received doesn’t match what I saw online”: Effects of purchase-risk notices on reducing online returns. Information & Management 59:8, pages 103720.
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Tyler Hancock, Frank G. Adams, Michael Breazeale, Jason E. Lueg & Kevin J. Shanahan. (2022) Beware the predatory shopper: exploring social vigilantism and proactivity in the exploitation of online pricing mistakes. Journal of Consumer Marketing 39:7, pages 744-755.
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Pratap Chandra Mandal. (2022) Socially-Responsible Target Marketing and Marketing Communications. International Journal of Social Ecology and Sustainable Development 13:1, pages 1-16.
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Pratap Chandra Mandal. (2021) Socially-Responsible Marketing Communications. Journal of Media Management and Entrepreneurship 3:1, pages 1-17.
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Emmanuel Mogaji. 2021. Advances in Advertising Research (Vol. XI). Advances in Advertising Research (Vol. XI) 91 103 .

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