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Mulyana Mulyana, Hendar Hendar, Moch Zulfa & Alifah Ratnawati. (2020) Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy. Journal of Relationship Marketing 19:1, pages 52-74.
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Ghazi A. Al-Weshah, Dana F. Kakeesh & Farah Shishan. 2023. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
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Ahmed Attia. (2023) Effect of Sustainable Supply Chain Management and Customer Relationship Management on Organizational Performance in the Context of the Egyptian Textile Industry. Sustainability 15:5, pages 4072.
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Emmanuel Posadas Paulino & Gladys Cuenca Esteban. (2022) Work from home connection: a cluster analysis based on the Internet service attributes towards subscribers profile. Digital Transformation and Society 2:1, pages 60-77.
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Rewan Kumar Dahal, Bharat Rai, Bhupendra Jung Shahi & Binod Ghimire. (2023) Customers’ perception of telecommunication businesses: Non-financial performance measures in organizational success. Journal of Governance and Regulation 12:3, pages 72-80.
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Quang-Huy Ngo. (2022) The Adoption of Green Market Orientation in Logistic Industries—Empirical Evidence from Vietnamese SMEs. Journal of Open Innovation: Technology, Market, and Complexity 8:4, pages 199.
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Mahmood Al-Bashayreh, Dmaithan Almajali, Manaf Al-Okaily, Ra’ed Masa’deh & Ahmad Samed Al-Adwan. (2022) Evaluating Electronic Customer Relationship Management System Success: The Mediating Role of Customer Satisfaction. Sustainability 14:19, pages 12310.
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Kabir Adeniyi Yagboyaju, Umaru Mustapha Zubairu, Umar Abbas Ibrahim & Ikwuagwu Henry Chinedu. (2022) Effect of Investment in Customer Relationship Management on the Performance of Mortgage Banks in Nigeria. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 19, pages 1538-1545.
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Jishnu Bhattacharyya & Manoj Kumar Dash. (2021) What Do We Know About Customer Churn Behaviour in the Telecommunication Industry? A Bibliometric Analysis of Research Trends, 1985–2019. FIIB Business Review 11:3, pages 280-302.
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Cleophas Attor, Abdul Bashiru Jibril & Miloslava Chovancová. (2022) Does brand personality mediate the link between social media usage and customer buying decisions on telecommunication’s products and services? Evidence from Ghana. Innovative Marketing 18:3, pages 84-98.
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Kausar-Nasreen Khattak, Mansoor Ahmed, Naeem Iqbal, Murad-Ali Khan, Imran & Jungsuk Kim. (2022) A Conceptual Model of Factors Influencing Customer Relationship Management in Global Software Development: A Client Perspective. Applied Sciences 12:15, pages 7851.
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Fangyuan Li & Guanghua Xu. (2022) AI-driven customer relationship management for sustainable enterprise performance. Sustainable Energy Technologies and Assessments 52, pages 102103.
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Jude N. Edeh. 2022. Digital Service Delivery in Africa. Digital Service Delivery in Africa
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Muneer M. Abbad, Ibrahim Hussien Musa Magboul, Faten Jaber & Wasfi Alrawabdeh. (2021) User Antecedents, CRM Implementation, and Impact on Customer Outcomes in the Jordanian Service Industry. International Journal of Customer Relationship Marketing and Management 13:1, pages 1-24.
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Anaam et al.. (2021) Critical success factors for electronic customer relationship management success adoption: Telecommunication companies case study. International Journal of ADVANCED AND APPLIED SCIENCES 8:10, pages 116-130.
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Nagwan AlQershi, Sany Sanuri Mohd Mokhtar & Zakaria Bin Abas. (2020) Innovative CRM and Performance of SMEs: The Moderating Role of Relational Capital. Journal of Open Innovation: Technology, Market, and Complexity 6:4, pages 155.
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You-Shyang Chen & Jackson White. (2018) Empirical decision analytics approach of advanced granularity-based models for identifying performance measures of ERPS application. The Journal of Supercomputing 76:3, pages 1502-1535.
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Ghazi A. Al-Weshah. (2019) Towards internal marketing practices in enhancing job engagement. International Journal of Pharmaceutical and Healthcare Marketing 13:1, pages 40-56.
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