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Journal of Marketing Communications Volume 25, 2019 - Issue 5
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Original Articles

Consumer-based brand equity (CBBE) and the role of social media communications: Qualitative findings from the Malaysian automotive industry

Ridwan Adetunji RajiDepartment of Media Management, School of Multimedia Technology and Communication, Universiti Utara Malaysia, Sintok, MalaysiaCorrespondence[email protected]
,
Sabrina Mohd RashidDepartment of Media Management, School of Multimedia Technology and Communication, Universiti Utara Malaysia, Sintok, Malaysia
&
Sobhi Mohd IshakDepartment of Media Management, School of Multimedia Technology and Communication, Universiti Utara Malaysia, Sintok, Malaysia
Pages 511-534 | Received 19 Jul 2017, Accepted 13 Mar 2018, Published online: 26 Mar 2018

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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2023) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries. Journal of Marketing Communications 29:8, pages 770-795.
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Muhammad Iskandar Hamzah & Nicolas Pontes. (2022) What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship. Journal of Strategic Marketing 0:0, pages 1-23.
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Ahmed Shaalan, Ahmed Hegazy, Marwa Tourky, Ibrahim Elshaer & Haidy Ashour. (2022) Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt. Journal of Marketing Communications 28:1, pages 38-72.
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Xiaodan Liu, Qingfei Min & Shengnan Han. (2020) Understanding users’ continuous content contribution behaviours on microblogs: an integrated perspective of uses and gratification theory and social influence theory. Behaviour & Information Technology 39:5, pages 525-543.
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Ridwan Adetunji Raji, Sabrina Mohd Rashid, Sobhi Mohd Ishak & Bahtiar Mohamad. (2020) Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?. Journal of Promotion Management 26:1, pages 19-49.
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Lee Heng Wei, Ong Chuan Huat & Ramayah Thurasamy. (2023) The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic. International Marketing Review 40:5, pages 1213-1244.
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Telma Van-Dúnem, Arnaldo Coelho & Cristela Maia Bairrada. (2023) Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals. International Journal of Event and Festival Management 14:3, pages 277-293.
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Lee Heng Wei, Ong Chuan Huat & Prakash V. Arumugam. (2022) Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty. Asia-Pacific Journal of Business Administration 15:2, pages 161-187.
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira & Eunice Lopes. (2023) Exploring Consumer Behavior and Brand Management in the Automotive Sector: Insights from a Digital and Territorial Perspective. Administrative Sciences 13:2, pages 36.
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Muhammad Sabbir Rahman, Surajit Bag, Hasliza Hassan, Md Afnan Hossain & Rajesh Kumar Singh. (2021) Destination brand equity and tourist's revisit intention towards health tourism: an empirical study. Benchmarking: An International Journal 29:4, pages 1306-1331.
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Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions 25 113 .
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions 1 23 .
Yan Zhao, Manzir Abbas, Madeeha Samma, Tarik Ozkut, Mubbasher Munir & Samma Faiz Rasool. (2021) Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity. Frontiers in Psychology 12.
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Christian Spreafico. (2021) Can modified components make cars greener? A life cycle assessment. Journal of Cleaner Production 307, pages 127190.
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David Gligor & Sıddık Bozkurt. (2021) The role of perceived social media agility in customer engagement. Journal of Research in Interactive Marketing 15:1, pages 125-146.
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Ahmad Aljumah, Mohammed T. Nuseir & Muhammad Turki Alshurideh. 2021. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence 367 384 .
Mehrab Nazir, Jian Tian, Iftikhar Hussain, Adeel Arshad & Muhammad Afzal Shad. (2020) Examining the Relationship of Online Social Networking Sites’ Activities, Customers’ Brand Choice, and Brand Perception in Health-Related Businesses. Frontiers in Psychology 11.
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Yuke Meng & Muhammad Waseem Bari. (2019) Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity. Frontiers in Psychology 10.
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