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Hye Jin Yoon, Eunjin Anna Kim & Sung in Choi. (2023) Will humor increase the effectiveness of human papillomavirus (HPV) advertising? exploring the role of humor, STD information, and knowledge. Journal of Marketing Communications 29:5, pages 491-509.
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Hans Hoeken & Hanny den Ouden. (2022) Sadly and Joyfully Moving Ads: The Influence of Hedonic and Eudaimonic Experiences on the Attitude toward the Ad. Journal of Promotion Management 28:6, pages 843-868.
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Elizabeth A. Minton, Heejung Park & Nathalie Spielmann. (2022) Death primes in advertisements: how international advertisers can ensure their message is effective. International Journal of Advertising 41:6, pages 1143-1177.
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Linwan Wu, Sun-Young Park & Ilyoung Ju. (2021) Process or Outcome Focus? Understanding the Impact of Future Time Perspective on Advertising Effectiveness. Journal of Current Issues & Research in Advertising 42:1, pages 62-82.
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Articles from other publishers (2)
Jiaying Lyu, Lili Wang & Wei Wei. (2022) Mitigating Mortality Anxiety: Identifying Heritage Tourism’s Role in Terror Management. Journal of Travel Research 62:6, pages 1221-1236.
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Chingching Chang. (2022) How short film ads improve brand attitudes: The roles of viewing experiences and consumption visions. Journal of Consumer Behaviour 21:6, pages 1440-1453.
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