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Journal of Marketing Communications Volume 25, 2019 - Issue 8
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Original Articles

Investment in online advertising and return on sales: Does it pay to outsource the services to an advertising agency?

Rafael Barreiros PortoPostgraduate Program in Business Management, University of Brasília, Campus Universitário Darcy Ribeiro, Brasília, BrazilCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2210-7098
ORCID Icon &
Fernando Antunes de AbreuExperimenta Research Group, University of Brasília, Campus Universitário Darcy Ribeiro, Brasília, BrazilORCID Iconhttps://orcid.org/0000-0001-7300-7519
ORCID Icon
Pages 843-860 | Received 25 Jul 2017, Accepted 24 May 2018, Published online: 26 Jun 2018

Citations (4)

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Read on this site (1)

Alistair Mokoena, Johannes Jürgens Prinsloo, Remigiusz Gawlik & Theuns Pelser. (2023) A framework for the sustainability of advertising agencies in an emerging economy: the case of South Africa. Journal of Marketing Communications 29:1, pages 46-66.
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Articles from other publishers (3)

Huong Trang Kim & Quang Nguyen. (2023) Linking top managers’ behavioural traits with business practices and firm performance. Review of Managerial Science.
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Federica Ceccotti & Maria Vernuccio. 2021. Advances in Digital Marketing and eCommerce. Advances in Digital Marketing and eCommerce 225 235 .
Megan C. Good & Michael R. Hyman. (2020) Protection motivation theory and brick-and-mortar salespeople. International Journal of Retail & Distribution Management 48:8, pages 865-879.
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