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Journal of Marketing Communications Volume 25, 2019 - Issue 8
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Original Articles

Attitudinal change in children: An insight from three decade of advertising campaigns in India

Varisha RehmanDepartment of Management Studies, Indian Institute of Technology Madras (IITM), Chennai, IndiaCorrespondence[email protected]
Pages 884-911 | Received 08 Jul 2017, Accepted 11 Jun 2018, Published online: 28 Jun 2018

Citations (3)

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Read on this site (1)

Rambabu Lavuri & Vidyadhar Reddy Aileni. (2022) TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision. Journal of Promotion Management 28:5, pages 625-649.
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Articles from other publishers (2)

S. Lianbiaklal & Varisha Rehman. (2023) Revisiting 42 Years of literature on food marketing to children: A morphological analysis. Appetite 190, pages 106989.
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Ritu Srivastava & Parul Gupta. (2021) Research on unhealthy food and beverages advertising targeting children: Systematic literature review and directions for future research. Australian Journal of Management 47:4, pages 749-772.
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