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Journal of Marketing Communications Volume 26, 2020 - Issue 4
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Original Articles

Watch out when expectancy is violated: An experiment of inconsistent CSR message cueing

Hyejoon RimHubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0357-4750View further author information
ORCID Icon,
Young Eun ParkDepartment of Journalism and Media Communication, Colorado State University, Fort Collins, Colorado, USAView further author information
&
Doori SongDepartment of Marketing, Youngstown State University, Youngstown, Ohio, USAView further author information
Pages 343-361 | Received 24 Apr 2018, Accepted 10 Sep 2018, Published online: 27 Sep 2018

Citations (18)

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Read on this site (5)

Yonghwan Chang & Dae Hee Kwak. (2023) When team sponsorship of cause-related messages leads to unfavorable fan reactions: the interplay among competency, cause orientation, and message source. European Sport Management Quarterly 23:4, pages 1024-1045.
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Terence Motsi. (2023) Are negative marketing events evaluated equally: the role of service characteristics and brand positioning. Journal of Marketing Theory and Practice 0:0, pages 1-19.
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Michail Vafeiadis, Virginia S. Harrison, Pratiti Diddi, Frank Dardis & Christen Buckley. (2021) Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification. International Journal of Strategic Communication 15:4, pages 275-292.
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Sun-Young Park, Moonhee Cho & Soojin Kim. (2021) The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias. Journal of Marketing Communications 27:4, pages 365-388.
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Juliane Keilmann & Thomas Koch. When Environmental Claims are Empty Promises: How Greenwashing Affects Corporate Reputation and Credibility. Environmental Communication 0:0, pages 1-19.
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Articles from other publishers (13)

Chi-Horng Liao & Chu-Chia Hsu. (2023) Exploring determinants of formation of cognitive anchors from altruistic messages: A fuzzy DEMATEL approach. PLOS ONE 18:11, pages e0293841.
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Taeyoung Kim, Jing Yang & Myungok Chris Yim. (2022) The effect of institutional CSR on brand advocacy during COVID-19: the moderated mediation effect of CSR expectancy and value-driven motivation. Journal of Product & Brand Management 32:1, pages 37-58.
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Célia Santos, Arnaldo Coelho & Alzira Marques. (2023) The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk. Asia-Pacific Journal of Business Administration.
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Virginia S. Harrison, Michail Vafeiadis, Pratiti Diddi, Christen Buckley & Frank E. Dardis. (2022) Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions. Public Relations Review 48:5, pages 102184.
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Mark Ng. (2022) The impact of corporate social responsibility expectations on purchase intention of social enterprise products. Social Enterprise Journal 18:4, pages 585-604.
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Chen Wang, Yeonggil Kim & Changhee Kim. (2022) Are all CSR Activities in Your SNS Authentic? The Antecedents and Outcomes of Consumer Perceived Authenticity of CSR. SAGE Open 12:4, pages 215824402211394.
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Rong Wang & Amy O'Connor. (2022) Can corporate–nonprofit partnerships buffer socially irresponsible corporations from stakeholder backlash?. Corporate Communications: An International Journal 27:4, pages 674-689.
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Yeonsoo Kim & Nandini Bhalla. (2021) Can SMEs in the food industry expect competitive advantages from proactive CSR when CSR trade-offs exist?. Corporate Communications: An International Journal 27:2, pages 304-328.
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Holly Overton, Joon Kyoung Kim, Nanlan Zhang & Shudan Huang. (2021) Examining consumer attitudes toward CSR and CSA messages. Public Relations Review 47:4, pages 102095.
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Juliet E. Ikhide, Ahmet Tarik Timur & Oluwatobi A. Ogunmokun. (2021) The strategic intersection of HR and CSR: CSR motive and millennial joining intention. Journal of Management & Organization, pages 1-19.
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Haywantee Ramkissoon, Felix Mavondo & Vishnee Sowamber. (2020) Corporate Social Responsibility at LUX* Resorts and Hotels: Satisfaction and Loyalty Implications for Employee and Customer Social Responsibility. Sustainability 12:22, pages 9745.
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Lewen Wei & Nahyun Kim. (2020) Within- and between-person(s) emotional reactions toward crisis communication. Corporate Communications: An International Journal 26:2, pages 420-437.
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Giulio Nardella, Stephen Brammer & Irina Surdu. (2019) Shame on Who? The Effects of Corporate Irresponsibility and Social Performance on Organizational Reputation. British Journal of Management 31:1, pages 5-23.
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