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Journal of Marketing Communications Volume 26, 2020 - Issue 3
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Original Articles

Toward effective CSR communication in controversial industry sectors

Baobao SongRichard T. Robertson School of Media and Culture, College of Humanities and Sciences, Virginia Commonwealth University, Richmond, VA, USACorrespondence[email protected]
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,
Jing WenSchool of Journalism and Mass Communications, College of Information and Communications, University of South Carolina, Columbia, South Carolina, USAView further author information
&
Mary Ann FergusonDepartment of Public Relations, University of Florida, Gainesville, FL, USAView further author information
Pages 243-267 | Received 25 Sep 2017, Accepted 08 Oct 2018, Published online: 22 Oct 2018

Citations (13)

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Read on this site (1)

Chang-Won Choi. (2022) Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity. International Journal of Advertising 41:2, pages 333-353.
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Articles from other publishers (12)

Ursula M. Martin, Urusha Thapa & Herman Aguinis. (2023) Punishing the good? How to minimize an unfair CSR-washing label. Business Horizons.
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Valter Afonso Vieira, Jeremy S. Wolter, Clécio Falcão Araujo & Ricardo Saraiva Frio. (2023) What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis. International Journal of Research in Marketing 40:2, pages 475-492.
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Kum Fai Yuen, Kah Weng Ong, Yusheng Zhou & Xueqin Wang. (2023) Social media engagement of stakeholders in the oil and gas sector: Social presence, triple bottom line and source credibility theory. Journal of Cleaner Production 382, pages 135375.
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Christopher Agyapong Siaw, David Sugianto Lie & Rahul Govind. (2022) Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs. European Journal of Marketing 56:12, pages 3381-3417.
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Robert G. Magee. (2022) Understanding worldview beliefs to allay skepticism toward CSR advertising. Journal of Brand Management 29:6, pages 538-555.
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Shuojia Guo, Cheng Lu Wang, Seokyoun Hwang, Fei Jin & Liying Zhou. (2022) Doing bad by doing good? Corporate social responsibility fails when controversy arises. Industrial Marketing Management 106, pages 1-13.
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Antonio Iazzi, Lorenzo Ligorio & Lea Iaia. (2022) Were we prepared to face a pandemic? Exploring companies' CSR disclosure on social media before COVID-19 outbreak. Management Decision 60:10, pages 2849-2874.
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Yoojung Kim & Sejung Marina Choi. (2022) When Bad Becomes Good: The Role of Congruence and Product Type in the CSR Initiatives of Stigmatized Industries. Sustainability 14:13, pages 8164.
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Stephen Oduro, Kot David Adhal Nguar, Alessandro De Nisco, Rami Hashem E. Alharthi, Guglielmo Maccario & Lara Bruno. (2021) Corporate social responsibility and SME performance: a meta-analysis. Marketing Intelligence & Planning 40:2, pages 184-204.
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Stephanie Hui-Wen Chuah, S. Mostafa Rasoolimanesh, Eugene Cheng-Xi Aw & Ming-Lang Tseng. (2022) Lord, please save me from my sins! Can CSR mitigate the negative impacts of sharing economy on consumer trust and corporate reputation?. Tourism Management Perspectives 41, pages 100938.
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Emilio Abad-Segura, Manuel E. Morales, Francisco Joaquín Cortés-García & Luis Jesús Belmonte-Ureña. (2020) Industrial Processes Management for a Sustainable Society: Global Research Analysis. Processes 8:5, pages 631.
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Baobao Song & Jing (Taylor) Wen. (2019) Online corporate social responsibility communication strategies and stakeholder engagements: A comparison of controversial versus noncontroversial industries. Corporate Social Responsibility and Environmental Management 27:2, pages 881-896.
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