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Volume 26, Issue 3

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 26, Issue 3 (2020)

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Journal of Marketing Communications, Volume 26, Issue 3 (2020)

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Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Vol 27, 2021 Volume 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Original Articles

Article

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Peter Anabila

Pages: 229-242

Published online: 12 Feb 2019

AbstractforIntegrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective | Full Text | References | PDF (1 MB) | EPUB

2629 Views
15 CrossRef citations
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Article

Toward effective CSR communication in controversial industry sectors

Baobao Song, Jing Wen & Mary Ann Ferguson

Pages: 243-267

Published online: 22 Oct 2018

AbstractforToward effective CSR communication in controversial industry sectors | Full Text | References | PDF (2.4 MB) | EPUB

1682 Views
13 CrossRef citations
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Article

Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

Sonal Kureshi & Sujo Thomas

Pages: 268-289

Published online: 11 Oct 2018

AbstractforTesting the influence of message framing, donation magnitude, and product category in a cause-related marketing context | Full Text | References | PDF (1.9 MB) | EPUB

1208 Views
24 CrossRef citations
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Article

Word of mouth communication in political marketing: Understanding and managing referrals

Tamgid Ahmed Chowdhury & Shahneela Naheed

Pages: 290-313

Published online: 09 Nov 2018

AbstractforWord of mouth communication in political marketing: Understanding and managing referrals | Full Text | References | PDF (1.7 MB) | EPUB

861 Views
10 CrossRef citations
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Article

Multi-item scale construction to measure consumers’ attitude toward advertising music

Md Washim Raja, Sandip Anand & Ibha Kumar

Pages: 314-327

Published online: 14 Jun 2018

AbstractforMulti-item scale construction to measure consumers’ attitude toward advertising music | Full Text | References | PDF (1.6 MB) | EPUB

1444 Views
7 CrossRef citations
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Article

Framing financial advertising: message effectiveness in intertemporal choice

Kenneth Kim & Lori Melton McKinnon

Pages: 328-342

Published online: 25 May 2018

AbstractforFraming financial advertising: message effectiveness in intertemporal choice | Full Text | References | PDF (1 MB) | EPUB

643 Views
1 CrossRef citations
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Journal of Marketing Communications (Vol.26, Iss.3, 2020)

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