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Journal of Marketing Communications Volume 27, 2021 - Issue 5
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Research Article

Customer-Based Brand Equity for Branded Apps: A Simple Research Framework

Lara Stocchia College of Business, Government and Law, Flinders University, Adelaide, South AustraliaCorrespondence[email protected]
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,
Gosia Ludwichowskab UniSA Business, University of South Australia, Adelaide, AustraliaView further author information
,
Rachel Fullerc La Trobe Business School, College of Arts, Social Sciences and Commerce, Melbourne, AustraliaView further author information
&
Anna Gregoricb UniSA Business, University of South Australia, Adelaide, AustraliaView further author information
Pages 534-563 | Received 19 Aug 2019, Accepted 01 Apr 2020, Published online: 27 Apr 2020

Citations (10)

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Read on this site (3)

Andrew N. Mason, Matt Brown & Kevin Mason. (2023) Patient brand equity perceptions that predict brand choice preference for over-the-counter pain relief medications. International Journal of Healthcare Management 0:0, pages 1-9.
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Trang P. Tran, Ilia Gugenishvili & Adrienne F. Muldrow. (2022) Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective. Journal of Marketing Communications 0:0, pages 1-26.
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Ahmed Shaalan, Ahmed Hegazy, Marwa Tourky, Ibrahim Elshaer & Haidy Ashour. (2022) Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt. Journal of Marketing Communications 28:1, pages 38-72.
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Articles from other publishers (7)

Raja Sankaran & Shibashish Chakraborty. (2022) Measuring consumer perception of overall brand equity drivers for m-payments. International Journal of Bank Marketing 41:1, pages 130-157.
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Sasiwemon Sukhabot & Zulfiqar Ali Jumani. (2021) Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand. Journal of Islamic Marketing 14:1, pages 196-214.
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Jae Yeon Yoon, Chaehyeon Lee, Jeonghye Choi, Sue Ryung Chang & Jikyung Kim. (2022) The effect of social media apps on shopping apps. Journal of Business Research 148, pages 23-32.
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Yonggang Qiao, Xirui Yin & Gao Xing. (2022) Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective. Frontiers in Psychology 13.
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Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja & Paul Harrigan. (2021) Marketing research on Mobile apps: past, present and future. Journal of the Academy of Marketing Science 50:2, pages 195-225.
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Ljubica Janjić, Ljiljana Arsić & Žaklina Anđelković. (2022) Effects of marketing indicators application on brand evaluation. Bizinfo Blace 13:2, pages 91-98.
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Jaywant Singh & Francesca Dall'Olmo Riley. (2021) Consumer perceptions and behaviour towards branded commodities. Journal of Consumer Behaviour 21:1, pages 19-32.
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