Journal of Marketing Communications, Volume 27, Issue 5 (2021)

Browse this journal
Sample our Engineering & Technology journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Journal of Marketing Communications, Volume 27, Issue 5 (2021)

See all volumes and issues
Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Volume 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995
Download citations Download PDFs Download issue

Original Articles

Article
Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites
Naa Amponsah Dodoo & Jing (Taylor) Wen
Pages: 457-480
Published online: 28 Jan 2020
AbstractforWeakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites | Full Text | References | PDF (1.7 MB) | EPUB
  • 911 Views
  • 3 CrossRef citations
  • 0Altmetric
Article
Determinants of mobile apps adoption among young adults: theoretical extension and analysis
Aashish Mehra, Justin Paul & Rahul Pratap Singh Kaurav
Pages: 481-509
Published online: 12 Feb 2020
AbstractforDeterminants of mobile apps adoption among young adults: theoretical extension and analysis | Full Text | References | PDF (2.6 MB) | EPUB
  • 3261 Views
  • 41 CrossRef citations
  • 0Altmetric
Article
Corporate social responsibility and patronage intentions: The mediating effect of brand credibility
Hala Mohammed Abu Zayyad, Zaid Mohammad Obeidat, Muhammad Turki Alshurideh, Mohammd Abuhashesh, Mahmoud Maqableh & Ra’ed Masa’deh
Pages: 510-533
Published online: 14 Feb 2020
AbstractforCorporate social responsibility and patronage intentions: The mediating effect of brand credibility | Full Text | References | PDF (2.1 MB) | EPUB
  • 2866 Views
  • 75 CrossRef citations
  • 0Altmetric

Research Article

Article
Customer-Based Brand Equity for Branded Apps: A Simple Research Framework
Lara Stocchi, Gosia Ludwichowska, Rachel Fuller & Anna Gregoric
Pages: 534-563
Published online: 27 Apr 2020
AbstractforCustomer-Based Brand Equity for Branded Apps: A Simple Research Framework | Full Text | References | PDF (1.9 MB) | EPUB | Supplemental
  • 1733 Views
  • 10 CrossRef citations
  • 0Altmetric

Review Article

Review Article
On Art Weinstein’s superior customer value … in the Now Economy
Donovan A. McFarlane
Pages: 564-570
Published online: 27 Dec 2019
AbstractforOn Art Weinstein’s superior customer value … in the Now Economy | Full Text | References | PDF (662.7 KB) | EPUB
  • 384 Views
  • 1 CrossRef citations
  • 0Altmetric

Explore articles