Advanced search
Publication Cover
Journal of Marketing Communications Volume 27, 2021 - Issue 6
Submit an article Journal homepage
969
Views
4
CrossRef citations to date
0
Altmetric
Research Article

The effectiveness of various video ad-choice formats

Steven Bellmana Ehrenberg-Bass Institute, University of South Australia, Adelaide, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0085-2014View further author information
ORCID Icon,
Robert F. Potterb Institute for Communication Research, Indiana University, Bloomington, USAORCID Iconhttps://orcid.org/0000-0002-9294-3940View further author information
ORCID Icon,
Jennifer A. Robinsonc School of Media and Communication, RMIT University, Melbourne, AustraliaORCID Iconhttps://orcid.org/0000-0001-6029-3309View further author information
ORCID Icon &
Duane Varand MediaScience, Austin, TX, USAView further author information
Pages 631-650 | Received 20 Jan 2020, Accepted 03 Apr 2020, Published online: 20 Apr 2020

Citations (4)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

João Lucas Hana Frade, Jorge Henrique Caldeira de Oliveira & Janaina de Moura Engracia Giraldi. (2023) Skippable or non-skippable? Pre-roll or mid-roll? Visual attention and effectiveness of in-stream ads. International Journal of Advertising 42:8, pages 1242-1266.
Read now
Regina Jihea Ahn & Chang-Dae Ham. (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance. Journal of Current Issues & Research in Advertising 43:4, pages 360-376.
Read now
Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai. (2022) Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube. Journal of Current Issues & Research in Advertising 43:2, pages 200-218.
Read now

Articles from other publishers (1)

Taekyung Kim, Jaehwan Lee & Jihae Suh. (2023) L-Shape advertising for mobile video streaming services: Less intrusive while still effective. Displays 78, pages 102436.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.