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Volume 27, Issue 6

Journal of Marketing Communications

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Journal of Marketing Communications, Volume 27, Issue 6 (2021)

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Journal of Marketing Communications, Volume 27, Issue 6 (2021)

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Vol 30, 2024 Vol 29, 2023 Vol 28, 2022 Volume 27, 2021 Vol 26, 2020 Vol 25, 2019 Vol 24, 2018 Vol 23, 2017 Vol 22, 2016 Vol 21, 2015 Vol 20, 2014 Vol 19, 2013 Vol 18, 2012 Vol 17, 2011 Vol 16, 2010 Vol 15, 2009 Vol 14, 2008 Vol 13, 2007 Vol 12, 2006 Vol 11, 2005 Vol 10, 2004 Vol 9, 2003 Vol 8, 2002 Vol 7, 2001 Vol 6, 2000 Vol 5, 1999 Vol 4, 1998 Vol 3, 1997 Vol 2, 1996 Vol 1, 1995

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Article

Mobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost

Izzal Asnira Zolkepli, Sharifah Nadiah Syed Mukhiar & Chekfoung Tan

Pages: 571-593

Published online: 03 Apr 2020

AbstractforMobile consumer behaviour on apps usage: The effects of perceived values, rating, and cost | Full Text | References | PDF (1.8 MB) | EPUB

2760 Views
19 CrossRef citations
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Article

Saudi females' buying behavior of green cosmetics: A pertinent motivational aspect

Sania Khan & Ansa Salim

Pages: 594-606

Published online: 04 Feb 2020

AbstractforSaudi females' buying behavior of green cosmetics: A pertinent motivational aspect | Full Text | References | PDF (937.9 KB) | EPUB

1157 Views
6 CrossRef citations
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Article

Making more in crowdsourcing contests: a choice model of idea generation and feedback type

Rambod Dargahi & Aidin Namin

Pages: 607-630

Published online: 02 Apr 2020

AbstractforMaking more in crowdsourcing contests: a choice model of idea generation and feedback type | Full Text | References | PDF (1.6 MB) | EPUB

443 Views
3 CrossRef citations
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Article

The effectiveness of various video ad-choice formats

Steven Bellman, Robert F. Potter, Jennifer A. Robinson & Duane Varan

Pages: 631-650

Published online: 20 Apr 2020

AbstractforThe effectiveness of various video ad-choice formats | Full Text | References | PDF (1.6 MB) | EPUB

969 Views
4 CrossRef citations
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Article

Congruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective

Taylor Jing Wen

Pages: 651-669

Published online: 27 Apr 2020

AbstractforCongruity between mood and brand involvement enhances the effectiveness of message appeals: Dual processing model perspective | Full Text | References | PDF (1.4 MB) | EPUB

722 Views
4 CrossRef citations
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Article

(The lack of) fluency and perceptions of decision making

Gaurav Jain, Sunaina Shrivastava, Dhananjay Nayakankuppam & Gary J. Gaeth

Pages: 670-684

Published online: 07 Sep 2020

Abstractfor(The lack of) fluency and perceptions of decision making | Full Text | References | PDF (1.3 MB) | EPUB

428 Views
2 CrossRef citations
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Journal of Marketing Communications (Vol.27, Iss.6, 2021)

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