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Journal of Marketing Communications Volume 27, 2021 - Issue 7
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Research Article

The impact of review valence and awareness of deceptive practices on consumers’ responses to online product ratings and reviews

Ismail Karabasa Management, Marketing, Business Administration, and Logistics and Supply Chain Management, Murray State University, Murray, USACorrespondence[email protected]
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,
Ioannis Kareklasb Department of Marketing, University at Albany, State University of New York, Albany, NY, USA.View further author information
,
T.J. Weberc Marketing Area, Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA, USAView further author information
&
Darrel D. Muehlingd Department of Marketing and International Business, Carson College of Business, Washington State University, Pullman, WA, USAView further author information
Pages 685-715 | Received 25 Sep 2019, Accepted 18 Apr 2020, Published online: 05 May 2020

Citations (6)

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Read on this site (2)

Uttam Chakraborty & Santosh Kumar Biswal. (2023) Are online reviews credible? The effects of online reviews for the adoption of MOOCs for E-learning. Journal of Decision Systems 32:4, pages 678-699.
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Manuel Sánchez-Pérez, María D. Illescas-Manzano & Sergio Martínez-Puertas. (2022) Online review ratings: an analysis of product attributes and competitive environment. Journal of Marketing Communications 28:5, pages 487-505.
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Articles from other publishers (4)

L. Jean Harrison-Walker & Ying Jiang. (2023) Suspicion of online product reviews as fake: Cues and consequences. Journal of Business Research 160, pages 113780.
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Pratap Chandra Mandal. (2023) Social Implications and Criticisms of Marketing. International Journal of Social Ecology and Sustainable Development 14:1, pages 1-16.
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Shabnam Azimi & Yana Andonova. (2023) Did you find this review helpful?. Marketing Intelligence & Planning 41:3, pages 329-343.
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Takumi Kato. (2022) Rating valence versus rating distribution: perceived helpfulness of word of mouth in e-commerce. SN Business & Economics 2:11.
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