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Journal of Marketing Communications Volume 27, 2021 - Issue 7
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Review Article

Perceived sales promotion transparency and customer intention to participate: Insight from student-bank customers in Nigeria

Godswill Agu AguDepartment of Marketing, Abia State University, Uturu, NigeriaCorrespondence[email protected] [email protected]
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Pages 762-779 | Received 07 Dec 2019, Accepted 18 Apr 2020, Published online: 06 May 2020

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Agu, Godswill Agu. (2023) Recovery Strategies of a Micro Restaurant in Nigeria: Implications on Customer Satisfaction and Loyalty. Journal of African Business 24:3, pages 363-383.
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Articles from other publishers (1)

Farheen Naz, Ayman Alshaabani, Ildikó Rudnák & Róbert Magda. (2021) Role of Service Quality in Improving Customer Loyalty towards Telecom Companies in Hungary during the COVID-19 Pandemic. Economies 9:4, pages 200.
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