https://orcid.org/0000-0002-4691-7178
Citations (8)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (4)
Andreas H. Zins & Adamu Abbas Adamu. (2023) Heritage storytelling in destination marketing: cases from Malaysian states. Journal of Heritage Tourism 0:0, pages 1-13.
Read now
Read now
Daneshwar Sharma & Rahul Meena. (2022) Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements. Journal of Marketing Communications 0:0, pages 1-28.
Read now
Read now
Brighton Nyagadza, Ernest M. Kadembo & Africa Makasi. (2021) When corporate brands tell stories: A signalling theory perspective. Cogent Psychology 8:1.
Read now
Read now
Brighton Nyagadza, Ernest M. Kadembo & Africa Makasi. (2020) Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?. Cogent Social Sciences 6:1.
Read now
Read now
Articles from other publishers (4)
Holly B. Cooper, Michael T. Ewing, Colin Campbell & Emily Treen. (2023) Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning. Business Horizons 66:3, pages 405-414.
Crossref
Crossref
Fariba Farhangi. (2022) A Systematic Educational-Based Review of Stories and Poems: Seeking the Voice of Young Women in Charlotte Smith’s and Anna Barbauld’s Major Works—Are There Any Implications for Educational Context?. Education Research International 2022, pages 1-12.
Crossref
Crossref
Dharun Kasilingam & Soundararaj Ajitha. (2022) Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands. Journal of Brand Management 29:4, pages 341-362.
Crossref
Crossref
Aruni Ghosh & Madhurima Deb. (2022) Universal emotional arc structure in advertisements and their favorability. European Journal of Marketing 56:4, pages 1232-1267.
Crossref
Crossref