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Journal of Marketing Communications Volume 28, 2022 - Issue 3: Marketing Communications and Sustainability
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Marketing Communications and Sustainability

Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility

Eun Yeon Kanga Department of Business Administration, College of Business, Kutztown University of Pennsylvania, Kutztown, PA, USAView further author information
&
Yoon Hi Sungb The Gaylord College of Journalism and Mass Communication, The University of Oklahoma, Norman, OK, USACorrespondence[email protected]
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Pages 291-312 | Received 15 Mar 2020, Accepted 07 Jan 2021, Published online: 25 Jan 2021

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Charles R. Taylor, Mahdi Rajabi, Shelly Rathee & Somayeh Zamani. (2023) The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory. Journal of Marketing Communications 0:0, pages 1-27.
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Lauren Machado & Saheli Goswami. (2023) Marketing sustainability within the jewelry industry. Journal of Marketing Communications 0:0, pages 1-16.
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Antigone G. Kyrousi, Eirini Koronaki & Athina Y. Zotou. (2022) Marketing communication in luxury research: a framework-based literature review and research agenda. Journal of Marketing Communications 28:5, pages 560-589.
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Sunil Sahadev, Sidharth Muralidharan & Pallavi Singh. (2022) Introduction to the special issue on marketing communications and sustainability. Journal of Marketing Communications 28:3, pages 227-231.
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Articles from other publishers (3)

Alessio Di Leo, Fabiola Sfodera, Nicola Cucari, Giovanni Mattia & Luca Dezi. (2023) Sustainability reporting practices: an explorative analysis of luxury fashion brands. Management Decision 61:5, pages 1274-1297.
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Evangelia Ktisti, Leonidas Hatzithomas & Christina Boutsouki. (2022) Green Advertising on Social Media: A Systematic Literature Review. Sustainability 14:21, pages 14424.
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Maria Lagomarsino & Linda Lemarié. (2021) Should companies hope instead? The role of verbal cues in consumers' evaluation of cause‐related marketing (CRM). Psychology & Marketing.
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