Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility

References

• Achabou, M. A., and S. Dekhili. 2013. “Luxury and Sustainable Development: Is There a Match?” Journal of Business Research 66 (10): 1896–1903.
   Web of Science ®Google Scholar
• Alniacik, U., and C. Yilmaz. 2012. “The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-Environmental Orientation.” Amfiteatru Economic Journal 14 (31): 207–222.
   Web of Science ®Google Scholar
• Amatulli, C. M. M. D. Angelis, and C. Donato. 2020. “An Investigation on the Effectiveness of Hedonic versus Utilitarian Message Appeals in Luxury Product Communication.” Psychology & Marketing 37 (4): 523–534.
   Web of Science ®Google Scholar
• Andreoni, J. 1989. “Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence.” Journal of Political Economy 97 (6): 1447–1458.
   Web of Science ®Google Scholar
• Bagwell, L. S., and B. D. Bernheim. 1996. “Veblen Effects in a Theory of Conspicuous Consumption.” The American Economic Review 86 (3): 349–373.
   Web of Science ®Google Scholar
• Bearden, W. O., and M. J. Etzel. 1982. “Reference Group Influence on Product and Brand Purchase Decisions.” Journal of Consumer Research 9 (2): 183–194.
   Web of Science ®Google Scholar
• Becker-Olsen, K. L., B. A. Cudmore, and R. P. Hill. 2006. “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior.” Journal of Business Research 59 (1): 46–53.
   Web of Science ®Google Scholar
• Beckham, D., and B. G. Voyer. 2014. “Can Sustainability Be Luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes Towards Sustainable Luxury Consumption.” Advances in Consumer Research 42: 245–250.
   Google Scholar
• Berens, G., C. B. Van Riel, and G. H. Van Bruggen. 2005. “Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance.” Journal of Marketing 69 (3): 35–48.
   Web of Science ®Google Scholar
• Bobila, M. 2019. “LVMH Had Another Record-Breaking Year for Sales in 2018” Yahoo! Finance, January 29. https://finance.yahoo.com/news/lvmh-had-another-record-breaking-193149411.html
   Google Scholar
• Bohner, G., G. B. Moskowitz, and S. Chaiken. 1995. “The Interplay of Heuristic and Systematic Processing of Social Information.” European Review of Social Psychology 6 (1): 33–68.
   Google Scholar
• Bosnjak, M., M. J. Sirgy, S. Hellriegel, and O. Maurer. 2011. “Postvisit Destination Loyalty Judgments: Developing and Testing a Comprehensive Congruity Model.” Journal of Travel Research 50 (5): 496–508.
   Web of Science ®Google Scholar
• Buhrmester, M., T. Kwang, and S. D. Gosling. 2011. „Amazon’s Mechanical Turk: A New Source of Inexpensive, yet High-quality Data?„ Perspectives on Psychological Science 6 (1): 3–5.
   Web of Science ®Google Scholar
• Cervellon, M. C. 2013. “Conspicuous Conservation: Using Semiotics to Understand Sustainable Luxury.” International Journal of Market Research 55 (5): 695–717.
   Web of Science ®Google Scholar
• Cervellon, M. C., and L. Shammas. 2013. “The Value of Sustainable Luxury in Mature Markets: A Customer-Based Approach.” Journal of Corporate Citizenship 52: 90–101.
   Google Scholar
• Chaiken, S. 1980. “Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues in Persuasion.” Journal of Personality and Social Psychology 39 (5): 752–766.
   Web of Science ®Google Scholar
• Chaiken, S. 1987. “The Heuristic Model of Persuasion.” Social Influence: The Ontario Symposium 5: 3–39.
   Google Scholar
• Chandon, J. L., G. Laurent, and P. Valette-Florence. 2016. “Pursuing the Concept of Luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation.” Journal of Business Research 69 (1): 299–303.
   Web of Science ®Google Scholar
• Cheng., A. 2019. “More Consumers Want Sustainable Fashion, But Are Brands Delivering It?” Forbes, October 17. https://www.forbes.com/sites/andriacheng/2019/10/17/more-consumers-want-sustainable-fashion-but-are-brands-delivering-it/#33e4829334a5
   Google Scholar
• Chitturi, R., R. Raghunathan, and V. Mahajan. 2007. “Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences.” Journal of Marketing Research 44 (4): 702–714.
   Web of Science ®Google Scholar
• CPP-Luxury. 2020. “Gucci Reduces Environmental Impact By 21% Ahead Of 2025 Targets.” CPPLUXURY Business of Luxury, June 9. https://cpp-luxury.com/gucci-reduces-environmental-impact-by-21-ahead-of-2025-targets/
   Google Scholar
• Darley, W. K., and R. E. Smith. 1993. “Advertising Claim Objectivity: Antecedents and Effects.” The Journal of Marketing 57 (4): 100–113.
   Web of Science ®Google Scholar
• Davies, I. A., Z. Lee, and I. Ahonkhai. 2012. “Do Consumers Care about Ethical-Luxury?” Journal of Business Ethics 106 (1): 37–51.
   Web of Science ®Google Scholar
• De Angelis, M., F. Adıgüzel, and C. Amatulli. 2017. “The Role of Design Similarity in Consumers’ Evaluation of New Green Products: An Investigation of Luxury Fashion Brands.” Journal of Cleaner Production 141: 1515–1527.
   Web of Science ®Google Scholar
• De Barnier, V., S. Falcy, and P. Valette-Florence. 2012. “Do Consumers Perceive Three Levels of Luxury? A Comparison of Accessible, Intermediate and Inaccessible Luxury Brands.” Journal of Brand Management 19 (7): 623–636.
   Google Scholar
• Dhanesh, G. S., and E. Nekmat. 2019. “Facts over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement, Message Elaboration, Affect, and Skepticism.” Management Communication Quarterly 33 (1): 7–38.
   Web of Science ®Google Scholar
• Donato, C. M. D. Angelis, and C. Amatulli. 2018. “Sustainable Luxury: The Effect of Luxury Consumption Motivations on Corporate Social Responsibility Strategies: An Abstract.” In Academy of Marketing Science World Marketing Congress, 669. Springer, Cham.
   Google Scholar
• Du, S., C. B. Bhattacharya, and S. Sen. 2010. “Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication.” International Journal of Management Reviews 12 (1): 8–19.
   Web of Science ®Google Scholar
• Dubois, B., and G. Laurent. 1994. “Attitudes Towards the Concept of Luxury: An Exploratory Analysis.” In AP - Asia Pacific Advances in Consumer Research, edited by J. A. Cote and R. Siew Meng Leong, 273–278. Vol. 1. UT: Association for Consumer Research.
   Google Scholar
• Dubois, B., G. Laurent, and S. Czellar. 2001. “Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes.” HEC Research Papers Series 736. HEC Paris.
   Google Scholar
• Dunlap, R. E., K. D. Van Liere, A. G. Mertig, and R. E. Jones. 2000. “New Trends in Measuring Environmental Attitudes: Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale.” Journal of Social Issues 56 (3): 425–442.
   Web of Science ®Google Scholar
• Eastman, J. K., R. E. Goldsmith, and L. R. Flynn. 1999. “Status Consumption in Consumer Behavior: Scale Development and Validation.” Journal of Marketing Theory and Practice 7 (3): 41–52.
   Google Scholar
• Edell, J. A., and R. Staelin. 1983. “The Information Processing of Pictures in Print Advertisements.” Journal of Consumer Research 10 (1): 45–61.
   Web of Science ®Google Scholar
• Ellen, P. S., D. J. Webb, and L. A. Mohr. 2006. “Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs.” Journal of the Academy of Marketing Science 34 (2): 147–157.
   Web of Science ®Google Scholar
• Emmons, R. A., and M. E. McCullough. 2004. The Psychology of Gratitude. New York: Oxford University Press.
   Google Scholar
• Farra, E. 2019. “I Need a Few More Colleagues Linking My Arm”—Stella McCartney Sounds off on Sustainability, Faux Leather, and the Lack of Honesty around Both.” Vogue, February 15. https://www.vogue.com/article/stella-mccartney-sustainable-fashion-leather-conversation
   Google Scholar
• Ferreira, D. A., M. G. Avila, and M. D. De Faria. 2010. “Corporate Social Responsibility and Consumers’ Perception of Price.” Social Responsibility Journal 6 (2): 208–221. doi:https://doi.org/10.1108/17471111011051720.
   Google Scholar
• Fionda, A. M., and C. M. Moore. 2009. “The Anatomy of the Luxury Fashion Brand.” Journal of Brand Management 16 (5–6): 347–363.
   Google Scholar
• Forbes. 2019. “#78 Rolex” Forbes, May 22. https://www.forbes.com/companies/rolex/#3cd928395a26
   Google Scholar
• Ford, G. T., D. B. Smith, and J. L. Swasy. 1990. “Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information.” Journal of Consumer Research 16 (4): 433–441.
   Web of Science ®Google Scholar
• Ganz, B., and A. Grimes. 2018. “How Claim Specificity Can Improve Claim Credibility in Green Advertising: Measures that Can Boost Outcomes from Environmental Product Claims.” Journal of Advertising Research 58 (4): 476–486.
   Web of Science ®Google Scholar
• Gardyn, R. 2002. “Defining Luxury.” American Demographics 24 (10): 30–35.
   Google Scholar
• Givhan, R. 2015. “Luxury Fashion Brands are Going Green. But Why are They Keeping It a Secret?” The Washington Post, December, 8. https://www.washingtonpost.com/lifestyle/style/luxury-fashion-brands-are-going-green-but-why-are-they-keeping-it-a-secret/2015/12/08/d3d93678-8c8a-11e5-acff-673ae92ddd2b_story.html
   Google Scholar
• Golan, G. J., and L. Zaidner. 2008. “Creative Strategies in Viral Advertising: An Application of Taylor’s Six-Segment Message Strategy Wheel.” Journal of Computer-Mediated Communication 13 (4): 959–972.
   Web of Science ®Google Scholar
• Green, T., and J. Peloza. 2011. “How Does Corporate Social Responsibility Create Value For Consumers?” Journal of Consumer Marketing 28 (1): 48–56.
   Google Scholar
• Grimmer, M., and M. Woolley. 2012. “Green Marketing Messages and Consumers' Purchase Intentions: Promoting Personal versus Environmental Benefits.” Journal of Marketing Communications 20 (4): 231–250.
   Google Scholar
• Grimmer, M., and M. Woolley. 2014. “Green Marketing Messages and Consumers’ Purchase Intentions: Promoting Personal versus Environmental Benefits.” Journal of Marketing Communications 20 (4): 231–250.
   Google Scholar
• Gross, K., and L. D’ambrosio. 2004. “Framing Emotional Response.” Political Psychology 25 (1): 1–29.
   Web of Science ®Google Scholar
• Groza, M. D., M. R. Pronschinske, and M. Walker. 2011. “Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR.” Journal of Business Ethics 102 (4): 639–652.
   Web of Science ®Google Scholar
• Hagtvedt, H., and V. M. Patrick. 2016. “Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?” Journal of Retailing 92 (1): 56–64.
   Web of Science ®Google Scholar
• Han, Y. J., J. C. Nunes, and X. Drèze. 2010. “Signaling Status with Luxury Goods: The Role of Brand Prominence.” Journal of Marketing 74 (4): 15–30.
   Web of Science ®Google Scholar
• Handelman, J. M., and S. J. Arnold. 1999. “The Role of Marketing Actions with a Social Dimension: Appeals to the Institutional Environment.” Journal of Marketing 63 (3): 33–48.
   Web of Science ®Google Scholar
• Handley, L. 2018. “The Luxury Sector Is Growing Faster than Many Others and Gucci Is in the Lead.” CNBC, October 4, https://www.cnbc.com/2018/10/04/the-luxury-sector-is-growing-faster-than-many-others-and-gucci-leads.html
   Google Scholar
• Hartmann, P., and V. A. Ibanez. 2006. “Green Value Added.” Marketing Intelligence & Planning 24 (7): 673–680.
   Google Scholar
• Hayes, A. 2013. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach. New York: Guilford Press.
   Google Scholar
• Heerde, L. V. 2018. “Luxury Brands Moving to Sustainability” Luxiders, https://luxiders.com/luxury-brands-moving-sustainability/
   Google Scholar
• Heine, K. 2012. “The Concept of Luxury Brands.”.” Luxury Brand Management 1: 2193.
   Google Scholar
• Holbrook, M. B. 1978. “Beyond Attitude Structure: Toward the Informational Determinants of Attitude.” Journal of Marketing Research 15 (4): 545–556.
   Web of Science ®Google Scholar
• Hosany, S., and D. Martin. 2012. “Self-Image Congruence in Consumer Behavior.” Journal of Business Research 65 (5): 685–691.
   Web of Science ®Google Scholar
• Hung, K., and J. F. Petrick. 2011. “Why Do You Cruise? Exploring the Motivations for Taking Cruise Holidays, and the Construction of a Cruising Motivation Scale.” Tourism Management 32 (2): 386–393.
   Web of Science ®Google Scholar
• Hur, W. M., H. Kim, and J. Woo. 2014. “How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation.” Journal of Business Ethics 125 (1): 75–86.
   Web of Science ®Google Scholar
• James, W. M. 2011. “The Appeals of Luxury Advertising: An Application of Taylor’s Six Segment Message Strategy Wheel.” The Elon Journal of Undergraduate Research in Communications 2 (2): 62–75.
   Google Scholar
• Janssen, C., J. Vanhamme, J. A. Lindgreen, and C. Lefebvre. 2014. “The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility.” Journal Business Ethics 119: 45–57.
   Web of Science ®Google Scholar
• Janssen, C., J. Vanhamme, and S. Leblanc. 2017. “Should Luxury Brands Say It Out Loud? Brand Conspicuousness and Consumer Perceptions of Responsible Luxury.” Journal of Business Research 77: 167–174.
   Web of Science ®Google Scholar
• Jones, C. 2018. “Coach Follows Burberry, Versace, Gucci and Hugo Boss, Pledging to Go Fur-free.” USA Today, October 23, https://www.usatoday.com/story/money/2018/10/23/coach-follows-burberry-versace-gucci-saying-go-fur-free/1743788002/
   Google Scholar
• Kapferer, J. and A. Michaut-Denizeau. 2017. „Is Luxury Compatible with Sustainability? Luxury Consumers' Viewpoint.„ Journal of Brand Management 21 (1): 1–22.
   Google Scholar
• Kapferer, J. M., and A. Michaut-Denizeau. 2015. “Are Luxury Purchasers Insensitive to Sustainable Development? New Insights from Research.” In Chapter 7 in Sustainable Luxury, edited by Gardetti, M. A. and A. L. Torres, 94–107. Sheffield: Greenleaf Publishing Limited.
   Google Scholar
• Kapferer, J. N. 2012. “Abundant Rarity: The Key to Luxury Growth.” Business Horizons 55 (5): 453–462.
   Web of Science ®Google Scholar
• Kapferer, J. N., and A. Michaut-Denizeau. 2014. “Is Luxury Compatible with Sustainability? Luxury Consumers’ Viewpoint.” Journal of Brand Management 21 (1): 1–22.
   Google Scholar
• Khan, U., and R. Dhar. 2006. “Licensing Effect in Consumer Choice.” Journal of Marketing Research 43 (2): 259–266.
   Web of Science ®Google Scholar
• Kim, S., and S. M. Choi. 2018. “Congruence Effects in Post-Crisis CSR Communication: The Mediating Role of Attribution of Corporate Motives.” Journal of Business Ethics 153 (2): 447–463.
   Web of Science ®Google Scholar
• Kim, Y. J., and W. N. Lee. 2009. “Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity.” Journal of Promotion Management 15 (4): 465–483.
   Google Scholar
• Kivetz, R., and I. Simonson. 2002. “Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence.” Journal of Consumer Research 29 (2): 199–217.
   Web of Science ®Google Scholar
• Ko, E. J. P. Costello, and C. R. Taylor. 2019. “What Is A Luxury Brand? A New Definition and Review of the Literature.” Journal of Business Research 99:405–413.
   Web of Science ®Google Scholar
• Krishen, A. S., and M. J. Sirgy. 2016. “Identifying with the Brand Placed in Music Videos Makes Me like the Brand.” Journal of Current Issues & Research in Advertising 37 (1): 45–58.
   Google Scholar
• Kunz, J., S. May, and H. J. Schmidt. 2020. “Sustainable Luxury: Current Status and Perspectives for Future Research.” Business Research 13: 541–560.
   Google Scholar
• Kwon, J. Y. Y. Seo, and D. Ko. 2016. “Effective Luxury-Brand Advertising: The ES–IF Matching (Entity–symbolic versus Incremental–Functional) Model.” Journal of Advertising 45 (4): 459–471.
   Web of Science ®Google Scholar
• L’Oréal. 2019. “2019 Progress Report: The L’Oréal Sustainability Commitment.” The L’Oréal Group. https://www.loreal.com/-/media/project/loreal/brand-sites/corp/master/lcorp/documents-media/publications/sbwa/2019-progress-report.pdf
   Google Scholar
• Laroche, M., J. Bergeron, and G. Barbaro‐Forleo. 2001. “Targeting Consumers Who are Willing to Pay More for Environmentally Friendly Products.” Journal of Consumer Marketing 18 (6): 503–520.
   Google Scholar
• Laufer, W. S. 2003. “Social Accountability and Corporate Greenwashing.” Journal of Business Ethics 43 (3): 253–261.
   Web of Science ®Google Scholar
• Lee-Wingate, S. N., and K. P. Corfman. 2010. “A Little Something for Me and Maybe for You, Too: Promotions that Relieve Guilt.” Marketing Letters 21 (4): 385–395.
   Web of Science ®Google Scholar
• Lozano, J. Blanco, and J. Rey-Maquieira. 2010. “Can Ecolabels Survive in the Long Run?: The Role of Initial Conditions.” Ecological Economics 69 (12): 2525–2534.
   Web of Science ®Google Scholar
• MacInnis, D. J., and C. W. Park. 1991. “The Differential Role of Characteristics of Music on High-And Low-Involvement Consumers’ Processing of Ads.” Journal of Consumer Research 18 (2): 161–173.
   Web of Science ®Google Scholar
• Maheswaran, D., and J. Meyers-Levy. 1990. “The Influence of Message Framing and Issue Involvement.” Journal of Marketing Research 27 (3): 361–367.
   Web of Science ®Google Scholar
• Mason, R. 1993. “Cross-Cultural Influences on the Demand for Status Goods.” European Advances in Consumer Research 1: 46–51.
   Google Scholar
• Massi Lindsey, L. L. 2005. “Anticipated Guilt as Behavioral Motivation: An Examination of Appeals to Help Unknown Others through Bone Marrow Donation.” Human Communication Research 31 (4): 453–481.
   Web of Science ®Google Scholar
• Mohr, L. A. D. J. Webb, and K. E. Harris. 2001. “Do Consumers Expect Companies to Be Socially Responsible? the Impact of Corporate Social Responsibility on Buying Behavior.” Journal of Consumer Affairs 35 (1): 45–72.
   Web of Science ®Google Scholar
• Nan, X., and K. Heo. 2007. “Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing.” Journal of Advertising 36 (2): 63–74.
   Web of Science ®Google Scholar
• Nia, A., and J. L. Zaichhkowsky. 2000. “Do Counterfeits Devalue the Ownership of Luxury Brands.” Journal of Product and Brand Management 9 (7): 485–497.
   Google Scholar
• Nottage, A. 2008. “The Green Agenda Gets Personal.” Marketing July: 33–35.
   Google Scholar
• O’cass, A., and H. Frost. 2002. “Status Brands: Examining the Effects of Non‐Product‐Related Brand Associations on Status and Conspicuous Consumption.” Journal of Product & Brand Management 11 (2): 67–88.
   Google Scholar
• Panigyrakis, G., A. Panopoulos, and E. Koronaki. 2020. “Looking for Luxury CSR Practices that Make More Sense: The Role of Corporate Identity and Consumer Attitude.” Journal of Marketing Communications 26 (6): 666–684.
   Google Scholar
• Parguel, B. F. F. Benoît-Moreau, and F. Larceneux. 2011. “How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication.” Journal of Business Ethics 102 (1): 15–28.
   Web of Science ®Google Scholar
• Paton, E., and V. Friedman. 2019. “Stella McCartney Teams up with LVMH, in Plot Twist in Luxury Wars.” The New York Times, July 15, https://www-nytimes-com.eu1.proxy.openathens.net/2019/07/15/fashion/stella-mccartney-lvmh-kering.html?searchResultPosition=1
   Google Scholar
• Pavione, E., and R. Pezzetti. 2015. “Responsible and Sustainable Luxury in the Global Market: New Emerging Strategies in the Luxury Sector” Paper presented at Strategica. International Academic Conference: Local Versus Global, Bucharest, Romania, October 29–31.
   Google Scholar
• Polonsky, M. J. 2011. “Transformative Green Marketing: Impediments and Opportunities.” Journal of Business Research 64 (12): 1311–1319.
   Web of Science ®Google Scholar
• Porter, M. E., and M. R. Kramer. 2006. “The Link between Competitive Advantage and Corporate Social Responsibility.” Harvard Business Review 84 (12): 78–92.
   PubMed Web of Science ®Google Scholar
• Preacher, K. J., D. D. Rucker, and A. F. Hayes. 2007. “Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions.” Multivariate Behavioral Research 42 (1): 185–227.
   PubMed Web of Science ®Google Scholar
• Rifon, N., S. M. Choi, C. S. Trimble, and H. Li. 2004. “Congruence Effects in Sponsorship: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive.” Journal of Advertising 33 (1): 29–42.
   Web of Science ®Google Scholar
• Rim, H., and D. Song. 2017. “Corporate Message Strategies for Global CSR Campaigns.” Corporate Communications: An International Journal 22 (3): 383–400.
   Google Scholar
• Robertson, J. L., and J. Barling. 2015. The Psychology of Green Organizations. USA: Oxford University Press.
   Google Scholar
• Romani, S., S. Grappi, and R. P. Bagozzi. 2013. “Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values.” Journal of Business Ethics 114 (2): 193–206.
   Web of Science ®Google Scholar
• Ross, J., L. Irani, M. Silberman, A. Zaldivar, and B. Tomlinson. 2010. „Who Are the Crowdworkers? Shifting Demographics in Amazon Mechanical Turk.„ Paper presented at the ACM CHI Conference, Atlanta, GA
   Google Scholar
• Saeidi, S. P. S. Sofian, P. Saeidi, S. P. Saeidi, and S. A. Saaeidi. 2015. “How Does Corporate Social Responsibility Contribute to Firm Financial Performance? The Mediating Role of Competitive Advantage, Reputation, and Customer Satisfaction.” Journal of Business Research 68 (2): 341–350.
   Web of Science ®Google Scholar
• Schmeltz, L. 2014. “Introducing Value-Based Framing as a Strategy for Communicating CSR.” Social Responsibility Journal 10 (1): 184–206.
   Google Scholar
• Schwartz, S. H. 1992. “Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries.” In Advances in Experimental Social Psychology, edited by M. P. Zanna, 1–65. San Diego: Academic Press.
   Google Scholar
• Sen, S., and C. B. Bhattacharya. 2001. “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility.” Journal of Marketing Research 38 (2): 225–243.
   Web of Science ®Google Scholar
• Sirgy, M. J. 1985. “Using Self-Congruity and Ideal Congruity to Predict Purchase Motivation.” Journal of Business Research 13 (3): 195–206.
   Web of Science ®Google Scholar
• Sirgy, M. J. 1986. Self-Congruity: Toward a Theory of Personality and Cybernetics. New York: Praeger.
   Google Scholar
• Sirgy, M. J. D. Grewal, T. F. Mangleburt, J. Park, K. Chon, C. B. Claiborne, J. S. Johar, and H. Berkman. 1997. “Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence.” Journal of the Academy of Marketing Science 25 (3): 229–241.
   Web of Science ®Google Scholar
• Stroud, N. J., A. Muddiman, and J. K. Lee. 2014. „Seeing Media as Group Members: An Evaluation of Partisan Bias Perceptions. Journal of Communication 64 (5): 874–894.
   Web of Science ®Google Scholar
• Tang, Z., and J. Tang. 2012. “Stakeholder–Firm Power Difference, Stakeholders’ CSR Orientation, and SMEs’ Environmental Performance in China.” Journal of Business Venturing 27 (4): 436–455.
   Web of Science ®Google Scholar
• Tangney, J. P., R. S. Miller, L. Flicker, and D. H. Barlow. 1996. “Are Shame, Guilt, and Embarrassment Distinct Emotions?” Journal of Personality and Social Psychology 70 (6): 1256–1269.
   PubMed Web of Science ®Google Scholar
• Taylor, C. R. 2016. “Advertising for Luxury and Fashion Goods: An Emerging Area.” International Journal of Advertising 35 (3): 389–390.
   Web of Science ®Google Scholar
• Taylor, R. E. 1999. “A Six-segment Message Strategy Wheel.”Journal of Advertising Research 39 (6): 7–17.
   Web of Science ®Google Scholar
• Taylor, S. E., and S. T. Fiske. 1978. “Salience, Attention, and Attribution: Top of the Head Phenomenal.” Advances in Experimental Social Psychology 11: 249–288.
   Google Scholar
• Torelli, C. J., A. B. Monga, and A. M. Kaikati. 2012. “Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts.” Journal of Consumer Research 38 (5): 948–963.
   Web of Science ®Google Scholar
• Truong, Y. 2010. “Personal Aspirations and the Consumption of Luxury Goods.”International Journal of Market Research 52 (5): 655–673.
   Web of Science ®Google Scholar
• Truong, Y., G. Simmons, R. McColl, and P. J. Kitchen. 2008. “Status and Conspicuousness–Are They Related? Strategic Marketing Implications for Luxury Brands.” Journal of Strategic Marketing 16 (3): 189–203.
   Google Scholar
• Truong, Y., and R. McColl. 2011. “Intrinsic Motivations, Self-Esteem, and Luxury Goods Consumption.” Journal of Retailing and Consumer Services 18 (6): 555–561.
   Google Scholar
• Tynan, C., S. McKechnie, and C. Chhuon. 2010. “Co-Creating Value for Luxury Brands.” Journal of Business Research 63 (11): 1156–1163.
   Web of Science ®Google Scholar
• Veblen, T. 1899. The Theory of the Leisure Class. New York: McMillan .
   Google Scholar
• Vickers, J. S., and F. Renand. 2003. “The Marketing of Luxury Goods: An Exploratory Study–Three Conceptual Dimensions.” He Marketing Review 3 (4): 459–478.
   Google Scholar
• Vigneron, F., and L. W. Johnson. 1999. “A Review and A Conceptual Framework of Prestigeseeking Consumer Behavior.” Academy of Marketing Science Review 1: 1–15.
   Google Scholar
• Vigneron, F., and L. W. Johnson. 2004. “Measuring Perceptions of Brand Luxury.” Journal of Brand Management 11 (6): 484–506.
   Google Scholar
• Vlachos, P. A., N. G. Panagopoulos, and A. A. Rapp. 2013. “Feeling Good by Doing Good: Employee CSR-Induced Attributions, Job Satisfaction, and the Role of Charismatic Leadership.” Journal of Business Ethics 118 (3): 577–588.
   Web of Science ®Google Scholar
• Walker, M., B. Heere, M. M. Parent, and D. Drane. 2010. “Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions.” Journal of Business Ethics 95: 659–680. doi:https://doi.org/10.1007/s10551-010-0445-x.
   Web of Science ®Google Scholar
• Wiedmann, K. P., N. Hennigs, and A. Siebels. 2009. “Value-Based Segmentation of Luxury Consumption Behavior.” Psychology and Marketing 26 (7): 625–651.
   Web of Science ®Google Scholar
• Winston, A. 2016. “Luxury Brands Can No Longer Ignore Sustainability.” Harvard Business Review, February 8. https://hbr.org/2016/02/luxury-brands-can-no-longer-ignore-sustainability
   Google Scholar
• Wolfe, I. 2018. “How Ethical Is Stella McCartney?” Good On You, July 23, https://goodonyou.eco/how-ethical-is-stella-mccartney/
   Google Scholar
• Yan, C., J. P. Dillard, and F. Shen. 2010. “The Effects of Mood, Message Framing, and Behavioral Advocacy on Persuasion.” Journal of Communication 60 (2): 344–363.
   Web of Science ®Google Scholar
• Yeoman, I. 2011. “The Changing Behaviours of Luxury Consumption.” Journal of Revenue and Pricing Management 10 (1): 47–50.
   Google Scholar
• Yoo, B., N. Donthu, and S. Lee. 2000. “An Examination of Selected Marketing Mix Elements and Brand Equity.” Journal of the Academy of Marketing Science 28 (2): 195–211.
   Web of Science ®Google Scholar
• Yoon, Y., Z. Gürhan‐Canli, and N. Schwarz. 2006. “The Effect of Corporate Social Responsibility (CSR) Activities on Companies with Bad Reputations.” Journal of Consumer Psychology 16 (4): 377–390.
   Web of Science ®Google Scholar
• Zhou, L., Z. Yang, and M. K. Hui. 2010. “Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications.” Journal of the Academy of Marketing Science 38 (2): 202–218.
   Web of Science ®Google Scholar