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Journal of Marketing Communications Volume 28, 2022 - Issue 6
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Research Article

Facts or story? The impact of website content on narrative believability and purchase intention

Mario L Cassara Deputy Director Marketing, Communications and Alumni Office, University of Malta, Msida, MaltaCorrespondence[email protected]
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Albert Caruanaa Deputy Director Marketing, Communications and Alumni Office, University of Malta, Msida, MaltaORCID Iconhttps://orcid.org/0000-0002-5815-8172View further author information
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Jirka Konietznyb Faculty of Economics, Management and Accountancy, University of Malta, Msida, MaltaORCID Iconhttps://orcid.org/0000-0002-8022-8835View further author information
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Pages 637-656 | Received 13 Oct 2020, Accepted 07 May 2021, Published online: 31 May 2021

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Ava Hajian, Victor R. Prybutok & Hsia-Ching Chang. (2023) How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory. Journal of Marketing Communications 29:5, pages 510-532.
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Articles from other publishers (1)

Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi & Muhammad Ali Raza. (2023) Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude. Online Journal of Communication and Media Technologies 13:2, pages e202309.
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