Journal of Marketing Communications, Volume 28, Issue 6 (2022)

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Journal of Marketing Communications, Volume 28, Issue 6 (2022)

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Research Article

Article
Multiple instances of negative publicity: the role of publicity domain similarity
Berna Basar
Pages: 591-616
Published online: 26 Mar 2021
AbstractforMultiple instances of negative publicity: the role of publicity domain similarity | Full Text | References | PDF (10.5 MB) | EPUB
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Article
The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator
Jinhee Lee & Moonhee Cho
Pages: 617-636
Published online: 26 Mar 2021
AbstractforThe (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator | Full Text | References | PDF (3.7 MB) | EPUB
  • 1959 Views
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Article
Facts or story? The impact of website content on narrative believability and purchase intention
Mario L Cassar, Albert Caruana & Jirka Konietzny
Pages: 637-656
Published online: 31 May 2021
AbstractforFacts or story? The impact of website content on narrative believability and purchase intention | Full Text | References | PDF (425.3 KB) | EPUB
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Review Article

Review Article
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Nadia Sweiss, Zaid Mohammad Obeidat, Rami Mohammad Al-Dweeri, Alaeddin Mohammad Khalaf Ahmad, Ahmad M. Obeidat & Muhammad Alshurideh
Pages: 657-680
Published online: 04 Jun 2021
AbstractforThe moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC) | Full Text | References | PDF (702.5 KB) | EPUB
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Research Article

Article
Visual cognition of fake news: the effects of consumer brand engagement
Wagner Junior Ladeira, Marlon Dalmoro, Fernando de Oliveira Santini & William Carvalho Jardim
Pages: 681-701
Published online: 08 Jun 2021
AbstractforVisual cognition of fake news: the effects of consumer brand engagement | Full Text | References | PDF (472.7 KB) | EPUB
  • 1092 Views
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