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Journal of Marketing Communications
Volume 30, 2024 - Issue 3
Research Articles
Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store
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Haonan Xub Business School, Nanfang College Guangzhou, Guangzhou, Chinahttps://orcid.org/0000-0003-2045-6710View further author information
https://orcid.org/0000-0003-2045-6710View further author information & Tsung-Pao Wuc School of Accounting and Finance, Beijing Institute of Technology, Zhuhai Guangdong Province, Chinahttps://orcid.org/0000-0002-2079-4712View further author information
https://orcid.org/0000-0002-2079-4712View further author information