481
Views
2
CrossRef citations to date
0
Altmetric
Research Articles

Service innovation, experiential relationship quality and shopping outcomes in a smart unmanned store

, ORCID Icon & ORCID Icon
Pages 344-367 | Received 22 May 2022, Accepted 12 Aug 2022, Published online: 24 Aug 2022

References

  • Abdul, Q. 2020. “Huawei Opens Retail Store with Robotic Staff.” Accessed 8 June 2022. https://www.gizchina.com/2020/01/03/huawei-opens-retail-store-with-robotic-staff/
  • Abualloush, S., K. Bataineh, and A. S. Aladwan. 2017. “Impact of Information Systems on Innovation (Product Innovation, Process Innovation)-Field Study on the Housing Bank in Jordon.” International Journal of Business Administration 8 (1): 95–105. doi:10.5430/ijba.v8n1p95.
  • Akgün, A. E., H. Keskin, and J. Byrne. 2009. “Organizational Emotional Capability, Product and Process Innovation, and Firm Performance: An Empirical Analysis.” Journal of Engineering and Technology Management 26 (3): 103–130. doi:10.1016/j.jengtecman.2009.06.008.
  • Al-Wugayan, A. A. 2019. “Relationship versus Customer Experience Quality as Determinants of Relationship Quality and Relational Outcomes for Kuwaiti Retail Banks.” International Journal of Bank Marketing 37 (5): 1234–1252. doi:10.1108/IJBM-09-2018-0251.
  • Albert, N., and D. Merunka. 2013. “The Role of Brand Love in Consumer‐brand Relationships.” Journal of Consumer Marketing 30 (3): 258–266. doi:10.1108/07363761311328928.
  • Anderson, J. C., and D. W. Gerbing. 1988. “Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach.” Psychological Bulletin 103 (3): 411–423. doi:10.1037/0033-2909.103.3.411.
  • Athanasopoulou, P. 2009. “Relationship Quality: A Critical Literature Review and Research Agenda.” European Journal of Marketing 43 (5/6): 583–610. doi:10.1108/03090560910946945.
  • Ayodele, M. S., and B. O. Oginni. 2019. “Effect of Product Innovation on Customer Satisfaction: An Overview of Insight into Nigerian Service Market.” Noble International Journal of Social Sciences Research 4 (1): 1–7.
  • Bansal, H. S., P. G. Irving, and S. F. Taylor. 2004. “A Three-Component Model of Customer to Service Providers.” Journal of the Academy of Marketing Science 32 (3): 234–250. doi:10.1177/0092070304263332.
  • Berry, L. L., V. Shankar, J. T. Parish, S. Cadwallader, and T. Dotzel. 2006. “Creating New Markets Through Service Innovation.” MIT Sloan Management Review 47 (2): 56–63.
  • Blake, S. 2020. “Huawei’s First Unmanned Smart Store Opened in China.” Accessed 5 June 2022. https://mobilemarketingreads.com/huaweis-first-unmanned-smart-store-opened-in-china/
  • Bressolles, G., F. Durrieu, and K. R. Deans. 2015. “An Examination of the Online Service-Profit Chain.” International Journal of Retail & Distribution Management 43 (8): 727–751. doi:10.1108/IJRDM-11-2013-0214.
  • Caceres, R. C., and N. G. Paparoidamis. 2007. “Service Quality, Relationship Satisfaction, Trust, Commitment and Business‐to‐business Loyalty.” European Journal of Marketing 41 (7/8): 836–867. doi:10.1108/03090560710752429.
  • Çerri, S. 2012. “Exploring the Relationships Among Service Quality, Satisfaction, Trust and Store Loyalty Among Retail Customers.” Journal of Competitiveness 4 (4): 16–35. doi:10.7441/joc.2012.04.02.
  • Chang, P. L., and M. H. Chieng. 2006. “Building Consumer–brand Relationship: A Cross‐cultural Experiential View.” Psychology & Marketing 23 (11): 927–959. doi:10.1002/mar.20140.
  • Chen, J. S., D. Kerr, C. Y. Chou, and C. Ang. 2017. “Business Co-Creation for Service Innovation in the Hospitality and Tourism Industry.” International Journal of Contemporary Hospitality Management 29 (6): 1522–1540. doi:10.1108/IJCHM-06-2015-0308.
  • Chinomona, R., L. Okoumba, and D. Pooe. 2013. “The Impact of Product Quality on Perceived Value, Trust and Students’ Intention to Purchase Electronic Gadgets.” Mediterranean Journal of Social Sciences 4 (14): 463–472.
  • Chiu, C. M., E. T. Wang, Y. H. Fang, and H. Y. Huang. 2014. “Understanding Customers’ Repeat Purchase Intentions in B2C E‐commerce: The Roles of Utilitarian Value, Hedonic Value and Perceived Risk.” Information Systems Journal 24 (1): 85–114. doi:10.1111/j.1365-2575.2012.00407.x.
  • Crosby, L. A., K. R. Evans, and D. Cowles. 1990. “Relationship Quality in Services Selling: An Interpersonal Influence Perspective.” Journal of Marketing 54 (3): 68–81. doi:10.1177/002224299005400306.
  • Daragahi, G. A. 2017. “The Impact of Innovation on Customer Satisfaction: A Study of the Cosmetics Producer in Tehran.” International Review 2017 (1/2): 121–132. doi:10.5937/intrev1702121D.
  • Delgado-Ballester, E., and M. Hernández-Espallardo. 2008. “Building Online Brands Through Brand Alliances in Internet.” European Journal of Marketing 42 (9/10): 954–976. doi:10.1108/03090560810891091.
  • Den Hertog, P., W. Van der Aa, and M. W. De Jong. 2010. “Capabilities for Managing Service Innovation: Towards a Conceptual Framework.” Journal of Service Management 21 (4): 490–514. doi:10.1108/09564231011066123.
  • Eid, M. I. 2011. “Determinants of E-Commerce Customer Satisfaction, Trust, and Loyalty in Saudi Arabia.” Journal of Electronic Commerce Research 12 (1): 78–93.
  • Eisingerich, A. B., G. Rubera, and M. Seifert. 2009. “Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversity?” Journal of Service Research 11 (4): 344–356. doi:10.1177/1094670508329223.
  • Elmashhara, M. G., and A. M. Soares. 2022. “Linking Atmospherics to Shopping Outcomes: The Role of the Desire to Stay.” Journal of Retailing and Consumer Services 64: 1–10. doi:10.1016/j.jretconser.2021.102744.
  • Evanschitzky, H., G. R. Iyer, K. G. Pillai, P. Kenning, and R. Schütte. 2015. “Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation: The Case of the Personal Shopping Assistant.” Journal of Product Innovation Management 32 (3): 459–475. doi:10.1111/jpim.12241.
  • Fernandes, T., and T. Pinto. 2019. “Relationship Quality Determinants and Outcomes in Retail Banking Services: The Role of Customer Experience.” Journal of Retailing and Consumer Services 50: 30–41. doi:10.1016/j.jretconser.2019.01.018.
  • Flikkema, M., P. Jansen, and L. Van Der Sluis. 2007. “Identifying Neo-Schumpeterian Innovation in Service Firms: A Conceptual Essay with a Novel Classification.” Economics of Innovation and New Technology 16 (7): 541–558. doi:10.1080/10438590600918602.
  • Fornell, C., and D. F. Larcker. 1981. “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.” Journal of Marketing Research 18 (1): 39–50. doi:10.1177/002224378101800104.
  • Ganzer, P. P., C. Chais, and P. M. Olea. 2017. “Product, Process, Marketing and Organizational Innovation in Industries of the Flat Knitting Sector.” RAI Revista de Administração E Inovação 14 (4): 321–332. doi:10.1016/j.rai.2017.07.002.
  • Gil-Saura, I., M. E. Ruiz-Molina, G. Berenguer-Contrí, and M. Seric. 2020. “The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing.” Journal of Relationship Marketing 19 (4): 253–286. doi:10.1080/15332667.2019.1688599.
  • Gremler, D. D., K. P. Gwinner, and S. W. Brown. 2001. “Generating Positive Word‐of‐mouth Communication Through Customer‐employee Relationships.” International Journal of Service Industry Management 12 (1): 44–59. doi:10.1108/09564230110382763.
  • Grunig, J. E., and C. J. F. Hung-Baesecke. 2015. “The Effect of Relationships on Reputation and Reputation on Relationships: A Cognitive, Behavioral Study.” In Public Relations as Relationship Management: A Relational Approach to the Study and Practice of Public Relations, edited by E. J. Ki, J. N. Kim, and J.A. Ledingham, 63–113. New York, NY: Routledge.
  • Gummesson, E. 1987. “The New Marketing—developing Long-Term Interactive Relationships.” Long Range Planning 20 (4): 10–20. doi:10.1016/0024-6301(87)90151-8.
  • Gumusluoğlu, L., and A. Ilsev. 2009. “Transformational Leadership and Organizational Innovation: The Roles of Internal and External Support for Innovation.” Journal of Product Innovation Management 26 (3): 264–277. doi:10.1111/j.1540-5885.2009.00657.x.
  • Gustafsson, A., H. Snyder, and L. Witell. 2020. “Service Innovation: A New Conceptualization and Path Forward.” Journal of Service Research 23 (2): 111–115. doi:10.1177/1094670520908929.
  • Ha, H. Y., and H. Perks. 2005. “Effects of Consumer Perceptions of Brand Experience on the Web: Brand Familiarity, Satisfaction and Brand Trust.” Journal of Consumer Behaviour: An International Research Review 4 (6): 438–452. doi:10.1002/cb.29.
  • Hair, J. F. J., W. C. Black, B. J. Babin, and R. E. Anderson. 2010. Multivariate Data Analysis: A Global Perspective. 7th ed. Upper Saddle River, NJ: Pearson Education.
  • Helkkula, A., C. Kowalkowski, and B. Tronvoll. 2018. “Archetypes of Service Innovation: Implications for Value Cocreation.” Journal of Service Research 21 (3): 284–301. doi:10.1177/1094670517746776.
  • Hennig‐thurau, T., and A. Klee. 1997. “The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development.” Psychology & Marketing 14 (8): 737–764. doi:10.1002/(SICI)1520-6793(199712)14:8<737:AID-MAR2>3.0.CO;2-F.
  • Hopkins, E. 2022. “Machine Learning Tools, Algorithms, and Techniques.” Journal of Self-Governance and Management Economics 10 (1): 43–55.
  • Hosany, S., and D. Gilbert. 2010. “Measuring Tourists’ Emotional Experiences Toward Hedonic Holiday Destinations.” Journal of Travel Research 49 (4): 513–526. doi:10.1177/0047287509349267.
  • Ikoba, J. J. 2020. “Huawei Opens First Smart Unmanned Retail Store in China.” Accessed 4 March 2021. https://www.gizmochina.com/2020/01/02/huawei-opens-first-smart-unmanned-retail-store-in-china/
  • Jayawardhena, C., and A. M. Farrell. 2011. “Effects of Retail Employees’ Behaviours on Customers’ Service Evaluation.” International Journal of Retail & Distribution Management 39 (3): 203–217. doi:10.1108/09590551111115033.
  • Jones, C., and S. Kim. 2010. “Influences of Retail Brand Trust, Off‐line Patronage, Clothing Involvement and Website Quality on Online Apparel Shopping Intention.” International Journal of Consumer Studies 34 (6): 627–637. doi:10.1111/j.1470-6431.2010.00871.x.
  • Jung, L. H., and K. M. Soo. 2012. “The Effect of Brand Experience on Brand Relationship Quality.” Academy of Marketing Studies Journal 16 (1): 87–98.
  • Kao, Y. F., L. S. Huang, and C. H. Wu. 2008. “Effects of Theatrical Elements on Experiential Quality and Loyalty Intentions for Theme Parks.” Asia Pacific Journal of Tourism Research 13 (2): 163–174. doi:10.1080/10941660802048480.
  • Kim, Y. K., Y. J. Ko, J. James, and V. Ratten 2011. “The Impact of Relationship Quality on Attitude Toward a Sponsor.” Journal of Business & Industrial Marketing 26 (8): 566–576. doi:10.1108/08858621111179840.
  • Kliestik, T., E. Kovalova, and G. Lăzăroiu. 2022a. “Cognitive Decision-Making Algorithms in Data-Driven Retail Intelligence: Consumer Sentiments, Choices, and Shopping Behaviors.” Journal of Self-Governance and Management Economics 10 (1): 30–42.
  • Kliestik, T., K. Zvarikova, and G. Lăzăroiu. 2022b. ““Data-Driven Machine Learning and Neural Network Algorithms in the Retailing Environment: Consumer Engagement, Experience, and Purchase Behaviors.” Economics, Management and Financial Markets 17 (1): 57–69.
  • Kuhn, S., and P. Mostert. 2018. “Relationship Intention and Relationship Quality as Predictors of Clothing Retail Customers’ Loyalty.” The International Review of Retail, Distribution and Consumer Research 28 (2): 206–230.
  • Kundu, K. 2020. “Huawei Opens Unmanned Retail Store with Robot Sales Staff.” Accessed 25 December 2021. https://beebom.com/huawei-unmanned-retail-store-robot-staff-china/
  • Kuppelwieser, V. G., P. Klaus, A. Manthiou, and L. D. Hollebeek. 2022. “The Role of Customer Experience in the Perceived Value–word-Of-Mouth Relationship.” Journal of Services Marketing 36 (3): 364–378. doi:10.1108/JSM-11-2020-0447.
  • Lai, Y. H. 2015. “Enhance Online Purchase Intentions: The Role of Perceived Value, Trust and Commitment.” Journal of Tourism and Hospitality Management 3 (2): 89–99. doi:10.15640/jthm.v3n2a6.
  • Lastra, Q. 2020. “Huawei is First to Have a Smart Store with Robots Selling Electronic Products.” Accessed 18 May 2021. https://www.gizguide.com/2020/01/huawei-unmanned-store.html
  • Lee, K. Y., H. L. Huang, and Y. C. Hsu. 2007. “Trust, Satisfaction and Commitment-On Loyalty to International Retail Service Brands.” Asia Pacific Management Review 12 (3): 161–169.
  • Liao, S. H., C. C. Chen, D. C. Hu, Y. C. Chungand, and C. L. Liu. 2017. “Assessing the Influence of Leadership Style, Organizational Learning and Organizational Innovation.” Leadership & Organization Development Journal 38 (5): 590–609. doi:10.1108/LODJ-11-2015-0261.
  • Liat, C. B., S. R. Nikhashemi, and M. M. Dent. 2020. “The Chain Effects of Service Innovation Components on the Building Blocks of Tourism Destination Loyalty: The Moderating Role of Religiosity.” Journal of Islamic Marketing 12 (9): 1887–1929. doi:10.1108/JIMA-02-2020-0061.
  • Lien, C. H., M. J. Wen, L. C. Huang, and K. L. Wu. 2015. “Online Hotel Booking: The Effects of Brand Image, Price, Trust and Value on Purchase Intentions.” Asia Pacific Management Review 20 (4): 210–218. doi:10.1016/j.apmrv.2015.03.005.
  • Lin, C. Y. 2015. “Conceptualizing and Measuring Consumer Perceptions of Retailer Innovativeness in Taiwan.” Journal of Retailing and Consumer Services 24: 33–41. doi:10.1016/j.jretconser.2015.01.009.
  • Lin, H. H., and Y. S. Wang. 2006. “An Examination of the Determinants of Customer Loyalty in Mobile Commerce Contexts.” Information & Management 43 (3): 271–282. doi:10.1016/j.im.2005.08.001.
  • Liu, F., X. Zhao, P. Y. Chau, and Q. Tang. 2015. “Roles of Perceived Value and Individual Differences in the Acceptance of Mobile Coupon Applications.” Internet Research 25 (3): 471–495. doi:10.1108/IntR-02-2014-0053.
  • Lo, A. 2020. “Effects of Customer Experience in Engaging in Hotels’ CSR Activities on Brand Relationship Quality and Behavioural Intention.” Journal of Travel & Tourism Marketing 37 (2): 185–199. doi:10.1080/10548408.2020.1740140.
  • Loureiro, S. M. C., and F. J. M. González. 2008. “The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty.” Journal of Travel & Tourism Marketing 25 (2): 117–136. doi:10.1080/10548400802402321.
  • Lusch, R. F., and S. Nambisan. 2015. “Service Innovation.” MIS Quarterly 39 (1): 155–176. doi:10.25300/MISQ/2015/39.1.07.
  • Maisam, S., and R. D. Mahsa. 2016. “Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love.” Journal of Competitiveness 8 (1): 19–37. doi:10.7441/joc.2016.01.02.
  • Mallalieu, L., and K. M. Palan. 2006. “How Good a Shopper Am I? Conceptualizing Teenage Girls’ Perceived Shopping Competence.” Academy of Marketing Science Review 2006: 1–28.
  • Markovic, S., O. Iglesias, J. J. Singh, and V. Sierra. 2018. “How Does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-Of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality.” Journal of Business Ethics 148 (4): 721–740. doi:10.1007/s10551-015-2985-6.
  • Mathwick, C., N. Malhotra, and E. Rigdon. 2001. “Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment.” Journal of Retailing 77 (1): 39–56. doi:10.1016/S0022-4359(00)00045-2.
  • Mbango, P. 2019. “The Role of Perceived Value in Promoting Customer Satisfaction: Antecedents and Consequences.” Cogent Social Sciences 5 (1): 1–16. doi:10.1080/23311886.2019.1684229.
  • Menidjel, C., A. Bilgihan, and A. Benhabib. 2021. “Exploring the Impact of Personality Traits on Perceived Relationship Investment, Relationship Quality, and Loyalty in the Retail Industry.” The International Review of Retail, Distribution and Consumer Research 31 (1): 106–129. doi:10.1080/09593969.2020.1781228.
  • Menor, L. J., M. V. Tatikonda, and S. E. Sampson. 2002. “New Service Development: Areas for Exploitation and Exploration.” Journal of Operations Management 20 (2): 135–157. doi:10.1016/S0272-6963(01)00091-2.
  • Molm, L. D., N. Takahashi, and G. Peterson. 2000. “Risk and Trust in Social Exchange: An Experimental Test of a Classical Proposition.” The American Journal of Sociology 105 (5): 1396–1427. doi:10.1086/210434.
  • Moradi Abadi, A., A. Moradi Abadi, and A. Jafari. 2017. “Innovation Acceptance and Customer Satisfaction. A Survey on Tax Information Systems.” AD-Minister 30: 149–171. doi:10.17230/ad-minister.30.8.
  • Mukherjee, A., and P. Nath. 2003. “A Model of Trust in Online Relationship Banking.” International Journal of Bank Marketing 21 (1): 5–15. doi:10.1108/02652320310457767.
  • Naidoo, V. 2010. “Firm Survival Through a Crisis: The Influence of Market Orientation, Marketing Innovation and Business Strategy.” Industrial Marketing Management 39 (8): 1311–1320. doi:10.1016/j.indmarman.2010.02.005.
  • Naudé, P., and F. Buttle. 2000. “Assessing Relationship Quality.” Industrial Marketing Management 29 (4): 351–361. doi:10.1016/S0019-8501(00)00112-7.
  • Naveed, T., I. Akhtar, and K. U. R. Cheema. 2012. “The Impact of Innovation on Customer Satisfaction and Brand Loyalty: A Study of the Students of Faisalabad.” International Journal of Management & Organizational Studies 2 (2): 62–68.
  • Nica, E., O. M. Sabie, S. Mascu, and A. G. Luţan. 2022. “Artificial Intelligence Decision-Making in Shopping Patterns: Consumer Values, Cognition, and Attitudes.” Economics, Management and Financial Markets 17 (1): 31–43.
  • Nieves, J., and G. Diaz-Meneses. 2016. “Antecedents and Outcomes of Marketing Innovation: An Empirical Analysis in the Hotel Industry.” International Journal of Contemporary Hospitality Management 28 (8): 1554–1576. doi:10.1108/IJCHM-11-2014-0589.
  • Nunnally, J. 1967. Psychometric Theory. New York, NY: Mcgraw Hill.
  • Nwachukwu, C. 2018. “The Impact of Different Types of Innovations on Customer Satisfaction in Microfinance Bank in Nigeria.” Master thesis, JAMK University of Applied Sciences, Finland.
  • O’Malley, L., and C. Tynan. 2001. “Reframing Relationship Marketing for Consumer Markets.” Interactive Marketing 2 (3): 240–246. doi:10.1057/palgrave.im.4340094.
  • OECD (Organisation for Economic Co-operation and Development). 2005. Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data. Paris, France: OECD.
  • Pelau, C., D. C. Dabija, and I. Ene. 2021. “What Makes an AI Device Human-Like? the Role of Interaction Quality, Empathy and Perceived Psychological Anthropomorphic Characteristics in the Acceptance of Artificial Intelligence in the Service Industry.” Computers in Human Behavior 122: 1–9. doi:10.1016/j.chb.2021.106855.
  • Permatasari, B., and J. Jaelani. 2021. “The Effect of Perceived Value on E-Commerce Applications in Forming Customer Purchase Interest and Its Effect on User Loyalty.” Integrated Journal of Business and Economics 5 (2): 101–112.
  • Pura, M. 2005. “Linking Perceived Value and Loyalty in Location‐based Mobile Services.” Journal of Service Theory and Practice 15 (6): 509–538.
  • Rajaobelina, L. 2018. “The Impact of Customer Experience on Relationship Quality with Travel Agencies in a Multichannel Environment.” Journal of Travel Research 57 (2): 206–217. doi:10.1177/0047287516688565.
  • Ramadani, V., R. D. Hisrich, H. Abazi-Alili, L. P. Dana, L. Panthi, and L. Abazi-Bexheti. 2019. “Product Innovation and Firm Performance in Transition Economies: A Multi-Stage Estimation Approach.” Technological Forecasting and Social Change 140: 271–280. doi:10.1016/j.techfore.2018.12.010.
  • Rampl, L. V., T. Eberhardt, R. Schütte, and P. Kenning. 2012. “Consumer Trust in Food Retailers: Conceptual Framework and Empirical Evidence.” International Journal of Retail & Distribution Management 40 (4): 254–272. doi:10.1108/09590551211211765.
  • Rauyruen, P., and K. E. Miller. 2007. “Relationship Quality as a Predictor of B2B Customer Loyalty.” Journal of Business Research 60 (1): 21–31. doi:10.1016/j.jbusres.2005.11.006.
  • Ren, L., G. Xie, and K. Krabbendam. 2010. “Sustainable Competitive Advantage and Marketing Innovation Within Firms: A Pragmatic Approach for Chinese Firms.” Management Research Review 33 (1): 79–89. doi:10.1108/01409171011011580.
  • Reynolds, N., A. Diamantopoulos, and B. B. Schlegelmilch. 1993. “Pretesting in Questionnaire Design: A Review of the Literature and Suggestions for Further Research.” International Journal of Market Research 35 (2): 171–182.
  • Roberts, K., S. Varki, and R. Brodie. 2003. “Measuring the Quality of Relationships in Consumer Services: An Empirical Study.” European Journal of Marketing 37 (1/2): 169–196. doi:10.1108/03090560310454037.
  • Roy, S. K., R. L. Gruner, and J. Guo. 2022. “Exploring Customer Experience, Commitment, and Engagement Behaviours.” Journal of Strategic Marketing 30 (1): 45–68. doi:10.1080/0965254X.2019.1642937.
  • Ryu, S., and J. Park. 2020. “The Effects of Benefit-Driven Commitment on Usage of Social Media for Shopping and Positive Word-Of-Mouth.” Journal of Retailing and Consumer Services 55: 1–9. doi:10.1016/j.jretconser.2020.102094.
  • Sanzo, M. J., L. I. Álvarez, M. Rey, and N. García. 2012. “Perceptions of Top Management Commitment to Innovation and R&D‐marketing Relationship Effectiveness: Do They Affect CSR?” Annals of Public and Cooperative Economics 83 (3): 383–405. doi:10.1111/j.1467-8292.2012.00468.x.
  • Simpson, P. M., J. A. Siguaw, and T. L. Baker. 2001. “A Model of Value Creation: Supplier Behaviors and Their Impact on Reseller-Perceived Value.” Industrial Marketing Management 30 (2): 119–134. doi:10.1016/S0019-8501(00)00138-3.
  • Slack, N., G. Singh, and S. Sharma. 2020. “Impact of Perceived Value on the Satisfaction of Supermarket Customers: Developing Country Perspective.” International Journal of Retail & Distribution Management 48 (11): 1235–1254. doi:10.1108/IJRDM-03-2019-0099.
  • Soni, P. K., D. T. Wilson, and M. O’Keefe. 1996. “Beyond Customer Satisfaction: Customer Commitment.” Working Paper, Institute for the Study of Business Markets, Pennsylvania State University.
  • Srivastava, K., and N. K. Sharma. 2013. “Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention.” Services Marketing Quarterly 34 (4): 274–291. doi:10.1080/15332969.2013.827020.
  • Stafford, L., and D. J. Canary. 1991. “Maintenance Strategies and Romantic Relationship Type, Gender and Relational Characteristics.” Journal of Social and Personal Relationships 8 (2): 217–242. doi:10.1177/0265407591082004.
  • Stein, A., and B. Ramaseshan. 2016. “Towards the Identification of Customer Experience Touch Point Elements.” Journal of Retailing and Consumer Services 30: 8–19. doi:10.1016/j.jretconser.2015.12.001.
  • Suchánek, P., J. Richter, and M. Králová. 2015. “Customer Satisfaction, Product Quality and Performance of Companies.” Review of Economic Perspectives 14 (4): 329–344. doi:10.1515/revecp-2015-0003.
  • Sung, H., and W. Lee. 2015. “The Effect of Basic, Performance and Excitement Service Factors of a Convention Center on Attendees’ Experiential Value and Satisfaction: A Case Study of the Phoenix Convention Center.” Journal of Convention & Event Tourism 16 (3): 175–199. doi:10.1080/15470148.2015.1034908.
  • Sweeney, J. C., and G. N. Soutar. 2001. “Consumer Perceived Value: The Development of a Multiple Item Scale.” Journal of Retailing 77 (2): 203–220. doi:10.1016/S0022-4359(01)00041-0.
  • Tabachinick, B. G., and L. S. Fidell. 2001. Using Multivariate Statistics. Boston, MA: Allyn and Bacon.
  • Tam, L., and J. N. Kim. 2017. “Conceptualising and Measuring Relationship as Public Diplomacy Outcome: Development of the Relationship Assessment of Diplomatic Interaction Outcome (RADIO) Scale.” Communication Research and Practice 3 (3): 215–232. doi:10.1080/22041451.2017.1275252.
  • Tether, B. S. 2005. “Do Services Innovate (Differently)? Insights from the European Innobarometer Survey.” Industry and Innovation 12 (2): 153–184. doi:10.1080/13662710500087891.
  • Tran, G. A., D. Strutton, and D. G. Taylor. 2012. “Do Microblog Postings Influence Consumer Perceptions of Retailers’ E‐servicescapes?” Management Research Review 35 (9): 818–836. doi:10.1108/01409171211256217.
  • Tripathi, G., and K. Dave. 2013. “Store Format Choice and Relationship Quality in Apparel Retail: A Study of Young and Early-Middle Aged Shoppers in New Delhi Region.” Journal of Retailing and Consumer Services 20 (5): 479–487. doi:10.1016/j.jretconser.2013.04.003.
  • Varshneya, G., and G. Das. 2017. “Experiential Value: Multi-Item Scale Development and Validation.” Journal of Retailing and Consumer Services 34: 48–57. doi:10.1016/j.jretconser.2016.09.010.
  • Vibber, K., and J. N. Kim. 2015. “Diplomacy in the Globalized World: Focusing Internally to Build Relationships Externally.” In International Public Relations and Public Diplomacy: Communication and Engagement, edited by G. J. Golan, S. U. Yang, and D. F. Kinsey, 131–146. New York, NY: Peter Lang Publishing.
  • Wan, H. H., and R. Schell. 2007. “Reassessing Corporate Image—an Examination of How Image Bridges Symbolic Relationships with Behavioral Relationships.” Journal of Public Relations Research 19 (1): 25–45.
  • Westbrook, R. A. 1987. “Product/consumption-Based Affective Responses and Postpurchase Processes.” Journal of Marketing Research 24 (3): 258–270. doi:10.1177/002224378702400302.
  • Wimberley, R. C. 1978. “Dimensions of Commitment: Generalizing from Religion to Politics.” Journal for the Scientific Study of Religion 17 (3): 225–240. doi:10.2307/1386318.
  • Wisker, Z. L. 2020. ““Examining Relationship Quality in E-Tailing Experiences: A Moderated Mediated Model.” Marketing Intelligence & Planning 38 (7): 863–876. doi:10.1108/MIP-05-2019-0284.
  • Witell, L., H. Snyder, A. Gustafsson, P. Fombelle, and P. Kristensson. 2016. “Defining Service Innovation: A Review and Synthesis.” Journal of Business Research 69 (8): 2863–2872. doi:10.1016/j.jbusres.2015.12.055.
  • Wu, H. C. 2017. “What Drives Experiential Loyalty? a Case Study of Starbucks Coffee Chain in Taiwan.” British Food Journal 119 (3): 468–496. doi:10.1108/BFJ-08-2016-0349.
  • Wu, H. C., C. H. Ai, and C. C. Cheng. 2019. “Experiential Quality, Experiential Psychological States and Experiential Outcomes in an Unmanned Convenience Store.” Journal of Retailing and Consumer Services 51: 409–420. doi:10.1016/j.jretconser.2019.07.003.
  • Wu, H. C., X. Chen, and Y. Y. Chang. 2021. “Fertility Care Quality and Experiential Relationship Marketing: A Case Study of Mainland Chinese Fertility Tourists to Malaysia.” Asia Pacific Journal of Marketing and Logistics 33 (7): 1648–1666. doi:10.1108/APJML-05-2020-0365.
  • Zhang, M., Y. Qi, and H. Guo. 2017. “Impacts of Intellectual Capital on Process Innovation and Mass Customisation Capability: Direct and Mediating Effects.” International Journal of Production Research 55 (23): 6971–6983. doi:10.1080/00207543.2017.1343505.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.