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Original Articles

Prototypes reflect normative perceptions: implications for the development of reasoned action theory

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Pages 245-258 | Received 01 Mar 2017, Accepted 30 May 2017, Published online: 14 Jun 2017

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Morgan E. Ellithorpe, Geraldine Zeldes, Elizabeth Dorrance Hall, Manuel Chavez, Bruno Takahashi, Amy Bleakley & Julie Plasencia. (2022) I’m Lovin’ It: How Fast Food Advertising Influences Meat-Eating Preferences. Journal of Health Communication 27:3, pages 141-151.
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Catherine Wheatley, Heidi Johansen-Berg, Helen Dawes & Emma Davies. (2020) Perceptions of active and inactive prototypes are associated with objective measures of physical activity in adolescents. Psychology, Health & Medicine 25:10, pages 1216-1227.
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