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Asia Pacific Business Review Volume 20, 2014 - Issue 2
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Articles

Brand personality and its outcomes in the Chinese automobile industry

Hong-Youl HaDepartment of International Trade, Dongguk University-Seoul, 30, Pildong-ro 1-gil, Jung-gu, Seoul, South KoreaCorrespondence[email protected]
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Swinder JandaSchool of Business, Department of Marketing, Kansas State University, 201 Calvin Hall, Manhattan, KS66506, USAView further author information
Pages 216-230 | Received 20 May 2013, Accepted 01 Sep 2013, Published online: 24 Sep 2013

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Muhammad Iskandar Hamzah & Nicolas Pontes. (2022) What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship. Journal of Strategic Marketing 0:0, pages 1-23.
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S.R. Nikhashemi & Elena Delgado-Ballester. (2022) Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness. Journal of Marketing Communications 28:4, pages 392-427.
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Therese Roux & Tania Maree. (2022) The Heart and Mind of a Radio Station: Audience Perceptions of Radio Station Brand Personality. Communicatio 48:2, pages 85-109.
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Nguyen Dinh Tho, Nguyen Thi Mai Trang & Svein Ottar Olsen. (2016) Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam. Asia Pacific Business Review 22:2, pages 307-324.
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Articles from other publishers (15)

Víctor Calderón-Fajardo, Sebastian Molinillo, Rafael Anaya-Sánchez & Yuksel Ekinci. (2023) Brand personality: Current insights and future research directions. Journal of Business Research 166, pages 114062.
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Tong Yang, Yanzhong Dang & Jiangning Wu. (2023) Dynamic perceived quality analysis using social media data at macro- and micro-levels. Industrial Management & Data Systems 123:5, pages 1465-1495.
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Piyaporn Auemsuvarn & Piya Ngamcharoenmongkol. (2022) Destination personality: a dimensions analysis and a new scale development in Thailand. International Journal of Tourism Cities 8:4, pages 1019-1041.
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Nuria Villagra, Abel Monfort & Joaquín Sánchez Herrera. (2021) The mediating role of brand trust in the relationship between brand personality and brand loyalty. Journal of Consumer Behaviour 20:5, pages 1153-1163.
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Tingyun Hu & Bing Shi. (2020) More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands. Frontiers in Psychology 11.
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Zanete Garanti & Philip Siaw Kissi. (2019) The effects of social media brand personality on brand loyalty in the Latvian banking industry. International Journal of Bank Marketing 37:6, pages 1480-1503.
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Mansur Khamitov, Xin (Shane) Wang & Matthew Thomson. (2019) How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities. Journal of Consumer Research 46:3, pages 435-459.
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VALTER M. M. FORTES, GABRIEL S. MILAN, LUCIENE EBERLE & DEONIR DE TONI. (2019) BRAND LOYALTY DETERMINANTS IN THE CONTEXT OF A SOFT DRINK BRAND. RAM. Revista de Administração Mackenzie 20:5.
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Ajay Kumar. (2018) Story of Aaker’s brand personality scale criticism. Spanish Journal of Marketing - ESIC 22:2, pages 203-230.
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S.R. Nikhashemi & Naser Valaei. (2018) The chain of effects from brand personality and functional congruity to stages of brand loyalty. Asia Pacific Journal of Marketing and Logistics 30:1, pages 84-105.
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S. R. NikhashemiNaser ValaeiArun Kumar Tarofder. (2017) Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?. Global Business Review 18:3_suppl, pages S108-S127.
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Jichao Hong, Zhenpo Wang, Peng Liu, Tiezhu Zhang, Huaixian Yin, Wei Huo & Hongxin Zhang. (2017) Research on Parameter Matching and Control Strategy of Load Isolation Pure Electric Driving Vehicles. Energy Procedia 105, pages 4040-4045.
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Sebastian Molinillo, Arnold Japutra, Bang Nguyen & Cheng-Hao Steve Chen. (2017) Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty. Marketing Intelligence & Planning 35:2, pages 166-179.
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Jichao Hong, Zhenpo Wang, Tiezhu Zhang, Huaixian Yin, Hongxin Zhang & Wei Huo. (2016) Research on Performance Simulation of Load Isolation Pure Electric Driving Vehicles. Energy Procedia 104, pages 544-549.
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Xue Li & Menggang Li. (2016) A study on the safety of China's auto industry under the new normalization. A study on the safety of China's auto industry under the new normalization.

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