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Asia Pacific Business Review Volume 20, 2014 - Issue 2
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Articles

Brand personality and its outcomes in the Chinese automobile industry

Hong-Youl HaDepartment of International Trade, Dongguk University-Seoul, 30, Pildong-ro 1-gil, Jung-gu, Seoul, South KoreaCorrespondence[email protected]
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Swinder JandaSchool of Business, Department of Marketing, Kansas State University, 201 Calvin Hall, Manhattan, KS66506, USAView further author information
Pages 216-230 | Received 20 May 2013, Accepted 01 Sep 2013, Published online: 24 Sep 2013

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